THIS • 250g
ISN'T BEEF MINCE
Product Insights
ISN'T BEEF MINCE is a plant‑based minced meat alternative made mainly from rehydrated textured soy protein (56 %) together with water, rapeseed oil, shea oil and oat fibre, delivering 23.9 g of protein and 7.7 g of fibre per 100 g. The product earns a Nutri‑Score of A but is classified as NOVA 4, reflecting its ultra‑processed nature and the inclusion of additives such as methylcellulose (E461) as a thickener and beetroot red (E162) for colour, while containing moderate salt (0.95 g) and low saturated fat (0.9 g). It is suitable for vegetarian and vegan diets, yet it lists soy and gluten among its allergens and provides added vitamin B12 and iron.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g
Comparative Analysis
Compared with typical meat‑alternative averages, ISN'T BEEF MINCE has lower sugars (0.8 g vs 1.94 g) and salt (0.95 g vs 2.02 g), but higher fat (10.7 g vs 9.51 g) and lower saturated fat (0.9 g vs 1.98 g).
Ingredients
Rehydrated Textured Soya Protein (56%), Water, Rapeseed Oil, Shea Oil, Natural Flavourings, Thickener (Methylcellulose), Oat Fibre, Potato Starch, Soya Protein Concentrate (1%), Vinegar, Caramelised Sugar, Colour (Beetroot Red), Salt, Barley Malt Extract, Vitamin B12, Iron
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Frequently Asked Questions
Everything you need to know about ISN'T BEEF MINCE.
