This • 280g
This Isn’t Beef Mince
Product Insights
This Isn’t Beef Mince is a plant‑based meat analogue that belongs to the protein‑rich food family, offering a vegan alternative to traditional minced beef. With a Nutri‑Score of A and 23.9 g of protein per 100 g, it provides a high protein content and 4.5 g of fiber while keeping sugars at only 0.8 g and salt at 0.07 g, which are favorable compared with many meat‑substitutes. Nevertheless, it is classified as ultra‑processed (NOVA 4) and contains added rapeseed oil, a colour additive (beetroot red) and a small amount of natural flavouring, giving it a moderate fat level (10.7 g) and a modest calorie count of 204 kcal per 100 g.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g
Comparative Analysis
Compared with the average meat‑alternative, this mince delivers substantially more protein (23.9 g vs 14.6 g) and fiber, while containing far less salt and sugar, though its fat and calorie levels are slightly above the category mean.
Ingredients
Rehydrated Textured Soya Protein (87%), Rapeseed Oil, Natural Flavouring, Colour (Beetroot Red), Apple Extract, Cacao Extract, Salt, Barley Malt Extract, Vitamin B12, Iron.
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Frequently Asked Questions
Everything you need to know about This Isn’t Beef Mince.
