Why is Fruit & Fiber classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The cereal is made by industrial extrusion and includes added sugar, a flavoring component, and vitamin/mineral fortifiers, all of which are hallmarks of ultra‑processed foods; no separate food‑grade additives are listed, but the formulation relies on these processed ingredients.

How does the high sugar content of Fruit & Fiber impact a diabetic or hypertensive diet?

With 19 g of sugar per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for tight glycemic control, and although its salt level is low, the overall carbohydrate load may still be a concern for those managing diabetes or blood‑pressure issues.

Is Fruit & Fiber safe for individuals with gluten intolerance or nut allergies?

No; the product contains whole wheat, which provides gluten, and includes roasted hazelnuts and almonds, so it is not appropriate for people requiring a gluten‑free or nut‑free diet.

Asda • 750 g

Fruit & Fiber

Cereals And Potatoes

Product Insights

Fruit & Fiber is a plant-based breakfast cereal classified in the "Cereals and potatoes" and "Breakfast cereals" groups. It carries a Nutri-Score of C and is placed in NOVA group 4, indicating it is an ultra-processed product with added sugars, flavorings and vitamin fortification. While it offers a high fiber content (9.25 g per 100 g) and provides whole-grain wheat, it also contains relatively high sugar (19 g) and moderate fat (5.75 g) and is not suitable for gluten-free or nut-free diets due to wheat gluten and hazelnuts/almonds.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal86 kcal

Energy366 kJ

Fat0.2 g

Saturated Fat0.1 g

Cholesterol0 g

Comparative Analysis

Compared with the average breakfast cereal (14.13 g sugar, 8.97 g fat, 8.26 g fiber per 100 g), Fruit & Fiber contains 19 g sugar (higher), 5.75 g fat (lower) and 9.25 g fiber (higher).

Ingredients

Whole Wheat (75%), Raisins (14%), Sugar, Sweetened Dried Banana Chips (6%) [Bananas, Coconut Oil, Sugar, Flavouring], Toasted Coconut Chips (3%), Malted Barley Extract, Apple Flakes (2%), Roasted Chopped Nuts [Hazelnuts, Almonds (Nut)], Salt, Niacin (B3), Iron, Pantothenic Acid (B5), Thiamin (B1), Riboflavin (B2), Vitamin B6, Folic Acid (B9), Vitamin B12.

84%

35%

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