
Product Insights
Fruit & Fibre is a plant‑based breakfast cereal made primarily of whole‑wheat, raisins, dried banana, coconut and other fruits, falling under the PNNS groups “Cereals and potatoes” and “Breakfast cereals”. It carries a Nutri‑Score of D and is classified in the ultra‑processed NOVA 4 category, reflecting its use of added sugars, refined flour and multiple processing steps. The cereal offers 9.6 g of fiber and a modest 0.42 g of salt per 100 g, but it also contains 22 g of sugars and 4.6 g of saturated fat, making it a mixed‑nutrient product.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g
Comparative Analysis
Compared with the average breakfast cereal (14.1 g sugar, 9.0 g fat, 2.5 g saturated fat, 1.8 g salt per 100 g), Fruit & Fibre is markedly higher in sugar (22 g) and saturated fat (4.6 g), slightly lower in total fat (7.9 g) and salt (0.42 g), while delivering more fiber than typical.
Ingredients
ze Ingredients Wholewheat (63%), Raisins (14%), Sugar, Sweetened Dried Banana (5%) (Banana, Coconut Oil, ng Sugar, Flavouring), Coconut (5%), Dried Apple Pieces (2%), Hazelnuts (2%), Malted Barley Extract, Salt, Iron, Vitamin E, Niacin, Pantothenic acid (Bs), Vitamin B12, Vitamin D2, Thiamin (B₁), Folic acid, Riboflavin (B₂), Vitamin B6. 11
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Frequently Asked Questions
Everything you need to know about Fruit & Fibre.









