Morrisons
Fruit and fibre
Product Insights
Fruit and fibre is a plant‑based breakfast cereal sold by Morrisons and categorized under the PNNS groups “Cereals and potatoes – Breakfast cereals”. It carries a Nutri‑Score of D (score 15) and is classified as ultra‑processed (NOVA 4), containing 21 g of sugars, 6.5 g of fat (including 4.3 g saturated) and 0.28 g of salt per 100 g, along with 8.8 g of protein. While it offers quick energy and a modest protein content, its high sugar level makes it less suitable for low‑sugar or diabetic diets.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g/ml
Comparative Analysis
Compared with the average breakfast cereal, Fruit and fibre contains considerably more sugar (21 g vs 14.13 g) but less fat (6.5 g vs 8.97 g) and far lower salt (0.28 g vs 1.77 g) per 100 g.
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Frequently Asked Questions
Everything you need to know about Fruit and fibre.
