Why is Fruit and Fibre classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It is categorized as NOVA 4 because the formulation includes multiple refined ingredients such as added sugar, malted barley extract, and flavorings, and it uses a sulphite preservative (E220) to protect the dried fruit; these processing steps and additives place it in the ultra‑processed group.

How does the high sugar content in Fruit and Fibre affect a diabetic or hypertensive diet?

The 19 g of sugar per 100 g can cause rapid blood‑glucose spikes, making it unsuitable for diabetic meal plans, while its low salt (0.28 g) is not a concern for hypertension; however, the overall high sugar outweighs the benefit of low salt for such conditions.

Is the banana present in Fruit and Fibre a concern for people with banana allergy?

Yes, banana slices are listed among the ingredients and are highlighted as an allergen; consumers with a banana allergy should avoid this cereal, even though the banana is only 7 % of the product and is combined with coconut oil and flavorings.

Morrisons • 750 g

Fruit and Fibre

Cereals And Potatoes

Product Insights

Fruit and Fibre is a breakfast cereal made primarily of wholewheat, raisins, banana slices, coconut chips and nuts, fitting into the cereals and potatoes food group. It carries a Nutri-Score of C and belongs to NOVA group 4, indicating an ultra-processed product that contains added sugar, a sulphite preservative (E220) and several allergens (banana, gluten, nuts, and sulfites). While it offers a high fiber content of 9.2 g per 100 g and modest salt (0.28 g), its sugar level of 19 g is considerably above average for breakfast cereals.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal383 kcal

Fat5.8 g

Saturated Fat3.7 g

Carbohydrates69 g

Sugars19 g

Comparative Analysis

Compared with the average breakfast cereal, Fruit and Fibre contains significantly more sugar (19 g vs 14.13 g per 100 g), less fat (5.8 g vs 8.97 g) and far less salt (0.28 g vs 1.77 g).

Ingredients

Wholewheat (70%), Raisins (17% ) , Sugar, Banana slices (7%) (banana, coconut oil, sugar, flavouring), Coconut chips (3%), Malted barley extract, Dried apple (1.5%) (dried apple, preservative (sulphur dioxide)), Roasted nibbed nuts (1.5%) (hazelnuts, almonds), Salt, Niacin, Iron, Pantothenic acid (B5), Thiamin (B1), Riboflavin (B2), Vitamin B6, Folic acid, Vitamin B12.

84%

35%

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