What nutrients lower the Nutri‑Score of Fruit & fibre flakes to a C rating?

The C Nutri‑Score is driven mainly by the product’s high saturated fat (6.5 g) and moderate sugar content (12 g), which generate negative points that outweigh the positive contribution from its fiber and fruit percentage.

How do the saturated fat and sugar levels in this cereal affect heart health or diabetes management?

Elevated saturated fat can raise LDL cholesterol, increasing cardiovascular risk, while the 12 g of sugars per 100 g may cause rapid blood‑glucose spikes, making the cereal less ideal for people managing diabetes or aiming for heart‑healthy diets.

Is Fruit & fibre flakes suitable for a vegan and gluten‑free diet?

Yes, the ingredient list contains only plant‑based items such as brown rice, maize flour, coconut, banana and sultanas, and it does not include wheat or other gluten‑containing grains, making it appropriate for both vegan and gluten‑free consumers.

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Fruit & fibre flakes

Cereals And Potatoes

Product Insights

Fruit & fibre flakes are a plant‑based breakfast cereal classified in the "Cereals and potatoes" PNNS group and marketed as extruded flakes with fruit. The product carries a Nutri‑Score of C and is placed in NOVA group 3, delivering about 400 kcal per 100 g, 9.9 g of fiber, 12 g of sugars, 6.5 g of saturated fat and 0.33 g of salt. While the high fiber and fruit content are nutritional strengths, the relatively high saturated fat and added sugars limit its suitability for low‑fat or low‑sugar diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal397 kcal

Fat7.9 g

Saturated Fat6.5 g

Carbohydrates71 g

Sugars12 g

Comparative Analysis

Compared with average breakfast cereals, Fruit & fibre flakes contain less total sugar, fat and salt, but their saturated fat level (6.5 g) is markedly higher than the typical 2.5 g found in the category.

Ingredients

Cereal blend* (brown rice* 52%, maize flour*, maize bran*, rice bran extract*), fruit blend* (coconut*7%, banana chips*6% (dried banana*, coconut oil*, sugar*), sultanas*6%, apple*2%), cane sugar*, salt. *Organic produce. Made in the UK with EU & Non-EU Rice.

84%

35%

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Frequently Asked Questions

Everything you need to know about Fruit & fibre flakes.

M&S Food

500g