Why is Fruit & Fibre Flakes classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The cereal is rated NOVA 4 because it includes added sugars, sweetened dried banana chips, toasted coconut chips and malted barley extract, all of which are ingredients that undergo multiple industrial processes; although the label reports zero listed additives, the processing steps and flavorings count toward the ultra‑processed classification.

How does the sugar and saturated fat content in Fruit & Fibre Flakes affect a diabetic or hypertensive diet?

With 19 g of sugar per 100 g, the cereal can cause rapid blood‑glucose spikes, making it less suitable for people managing diabetes, while the moderate saturated‑fat level (3.7 g) may influence cholesterol levels; however, the low salt (0.28 g) is beneficial for hypertension management.

Is Fruit & Fibre Flakes suitable for vegan, gluten‑free, or nut‑free diets?

All ingredients are plant‑based, so the cereal is vegan, but it contains wheatflakes (gluten) and roasted hazelnuts and almonds, so it is neither gluten‑free nor nut‑free.

M&S Food • 500g

Fruit & Fibre Flakes

Cereals And Potatoes

Product Insights

Fruit & Fibre Flakes are a whole‑grain breakfast cereal belonging to the Cereals and potatoes / Breakfast cereals group, delivering 382 kcal, 9 g of protein and 9.2 g of fiber per 100 g. The product carries a Nutri‑Score of C and is classified as ultra‑processed (NOVA 4), reflecting its inclusion of added sugars and several processed fruit chips. While it provides a good amount of dietary fiber and iron, it contains 19 g of sugars and 3.7 g of saturated fat, which may be a concern for consumers limiting sugar or saturated fat intake.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal382 kcal

Fat5.8 g

Saturated Fat3.7 g

Carbohydrates69 g

Sugars19 g

Comparative Analysis

Compared with the average breakfast cereal, Fruit & Fibre Flakes contain considerably more sugar (19 g vs 14 g) and saturated fat (3.7 g vs 2.5 g) but offer higher fiber (9.2 g vs 8.3 g) and lower salt (0.28 g vs 1.77 g).

Ingredients

Wholegrain Wheatflakes (75%), Raisins (14%), Sugar, Sweetened Dried Banana Chips (6%) (Banana, Coconut Oil, Sugar, Banana Flavouring), Toasted Coconut Chips (3%), Malted Barley Extract, Dried Apple Slices, Roasted Nibbed Hazelnuts, Roasted Nibbed Almonds, Salt, Niacin, Iron, Pantothenic Acid, Thiamin, Riboflavin, Vitamin B6, Folic Acid, Vitamin B12

84%

35%

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