Why is Soft Pitta classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

Soft Pitta is made from refined wheat flours, water, extra‑virgin olive oil, sugar, dextrose, yeast, salt and several processing aids; the inclusion of emulsifiers E471 (mono‑ and diglycerides of fatty acids) and E481 (diphosphates) together with a soy‑derived stabiliser classifies it as a NOVA 4 ultra‑processed product.

Is the gluten in Soft Pitta a concern for people with celiac disease or gluten sensitivity?

Yes, the product lists wheat flour and wheat gluten as primary ingredients, meaning it contains gluten and should be avoided by anyone with celiac disease or gluten intolerance.

Is Soft Pitta suitable for a vegan or gluten‑free diet?

All listed ingredients are plant‑based, so the product can be considered vegan, but because it contains wheat gluten it is not suitable for a gluten‑free diet.

Warburtons • 4 peices

Soft pitta

Cereals And Potatoes

Product Insights

Soft Pitta is a soft, plant‑based flatbread produced by Warburton and falls under the "Cereals and potatoes" and "Bread" groups. It carries a NOVA 4 ultra‑processed classification, and no Nutri‑Score label is assigned, while its nutrient levels are low in sugars, fat and saturated fat per 100 g. The product contains wheat and soy allergens, includes emulsifiers E471 and E481, and offers a lower‑sugar, lower‑salt profile than typical breads, though the presence of gluten and additives may limit suitability for some dietary needs.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal256 kcal

Fat2 g

Saturated Fat0.6 g

Carbohydrates47.4 g

Sugars4 g

Comparative Analysis

Compared with the category averages of 4.79 g sugar and 3.95 g salt per 100 g, Soft Pitta contains only about 0.18 g sugar and 0.72 g salt, providing a markedly lower sugar and sodium content.

Ingredients

Wheat Flour [with Calcium, Iron, Niacin (B3) and Thiamin (B1)], Water, Wholemeal Wheat Flour, Wheat Gluten, Dextrose, Yeast, Salt, Extra Virgin Olive Oil, Sugar, Emulsifiers: E471, E481; Stabiliser: Xanthan Gum; Gelling Agent: E466; Soya Flour, Preservative: Calcium Propionate; Vegetable Oils (Sustainable Palm, Rapeseed), Flour Treatment Agents: Ascorbic Acid (Vitamin C), E920 (Vegetarian). SUITABLE FOR VEGÁNS AND VEGETARIANS

84%

35%

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