
Product Insights
bi is a breaded fish finger from Birds Eye, classified in the fish and seafood dietary family. It carries a Nutri-Score of B and falls into NOVA group 3, indicating a moderately processed product with a mix of advantages such as low sugar (0.9 g per 100 g) and modest salt (0.68 g per 100 g) but drawbacks including higher fat (9.1 g) and carbohydrate (19 g) levels and a protein content (12 g) below the typical fish finger average. The product is made from Alaska pollock, a wheat‑based breadcrumb coating and rapeseed oil, bears the MSC sustainable label, and contains fish and gluten allergens.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g
Comparative Analysis
Compared with the average fish finger, this product contains more fat (9.1 g vs 6.6 g) and carbohydrates (19 g vs 4.2 g) but considerably less salt (0.68 g vs 5.3 g) and sugars (0.9 g vs 1.0 g).
Ingredients
Alaska Pollock (FISH) (58%), Breadcrumb Coating", Rapeseed Oil. *Breadcrumb Coating (WHEAT Flour, Water, Potato Starch, Salt, Paprika, Yeast, Turmeric).
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Frequently Asked Questions
Everything you need to know about bi.








