Why is Madeleines longues classified as ultra-processed (NOVA 4) and what specific additives does it contain?

It is classified as ultra‑processed because the formulation includes refined wheat flour, added sugars, vegetable oil, eggs, milk and several food‑industry additives; the listed additives are E202 (potassium sorbate), E331 (sodium citrates), E420 (sorbitol) and E502 (sodium carbonates).

How does the sugar and salt content of these madeleines affect a diabetic or hypertensive diet?

With 28 g of sugar per 100 g, the madeleines can cause rapid blood‑glucose spikes, making them unsuitable for strict diabetic control, while the 0.61 g of salt adds to daily sodium intake; although lower than the average snack’s 2 g, it still contributes to the recommended limit for people with hypertension.

Based on the ingredients, are these madeleines suitable for vegan, keto, halal or gluten‑free diets?

The product is not vegan or gluten‑free because it contains egg, milk and wheat flour; its high carbohydrate (54 g) and sugar levels make it unsuitable for a strict keto plan, and although it contains no pork, it is not certified halal, so consumers following those dietary restrictions should avoid it.

Auchan • 0.22 kg

Madeleines longues

Sugary Snacks

Product Insights

Auchan long madeleines are a sweet baked snack belonging to the sugary snacks and biscuits and cakes category. The snack carries a Nutri-Score of D and falls in NOVA group 4, indicating it is ultra-processed, with high sugar (28 g) and fat (26 g) contents, moderate salt (0.61 g), low fiber (0.5 g) and modest protein (5 g) per 100 g. While the product offers a buttery texture from wheat flour, eggs and colza oil and provides quick energy, its high sugar and additive load (potassium sorbate, sodium citrates, sorbitol, sodium carbonates) and presence of common allergens may limit suitability for health‑conscious or allergic consumers.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal471 kcal

Fat26 g

Saturated Fat2.2 g

Carbohydrates54 g

Sugars28 g

Comparative Analysis

Compared with the average sweet snack, this madeleine contains more fat (26 g vs 17.6 g), slightly less sugar (28 g vs 28.98 g) and lower salt (0.61 g vs 1.98 g) per 100 g, while also delivering higher energy (471 kcal vs 418 kcal).

Ingredients

Farine de BLÉ 31%, sucre, huile de colza, OEUFS 14%, sirop de glucose, stabilisant : sorbitols, LAIT demi-écrémé pasteurisé, amidon de maïs poudres à lever : carbonates, citrates de sodium (contient BLÉ) sel, conservateur : sorbate de potassium, arôme. Traces éventuelles de soja et de fruits à coque.

84%

35%

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