Why is the Brioche vendeenne pur beurre classified as ultra-processed (NOVA 4) and what specific additives does it contain?

It is classified as ultra-processed because the recipe relies on refined wheat flour, added butter, sugar, rum, and other industrially processed ingredients, and the product undergoes extensive manufacturing steps (mixing, leavening, baking) typical of NOVA 4 foods; however, no food-grade additives are listed on the label.

How does the sugar and saturated-fat content in this brioche impact a diabetic or heart-healthy diet?

With 13 g of sugar and 10 g of saturated fat per 100 g, the brioche can cause rapid glucose spikes in people with diabetes and increase LDL-cholesterol levels for those following a heart-healthy diet, so it should be consumed only occasionally and in small portions.

Is the rum used in this brioche a concern for children or for individuals following halal or kosher dietary restrictions?

The inclusion of rum, an alcoholic spirit, means the product is not appropriate for children and is not compliant with halal or kosher dietary rules, although some alcohol may evaporate during baking, the presence of the ingredient still disqualifies it for those restrictions.

Brioches Fonteneau • 400 g

Brioche vendéenne pur beurre

Sugary Snacks

Product Insights

The Brioche vendeenne pur beurre is a traditional French butter brioche belonging to the PNNS group "Sugary snacks". It carries a Nutri-Score of E and is classified in the ultra-processed NOVA 4 category, reflecting its high levels of saturated fat (10 g/100 g) and moderate sugar (13 g/100 g) despite the absence of preservatives and the use of pure butter and eggs. While its artisanal reputation, award-winning status and no-preservative label are positives, the product's high saturated fat, moderate salt and overall poor Nutri-Score indicate limited nutritional quality.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal367 kcal

Fat15 g

Saturated Fat10 g

Carbohydrates49 g

Sugars13 g

Comparative Analysis

Compared with the average sweet snack, the Brioche vendeenne pur beurre contains less sugar (13 g vs 16.6 g) and less salt (1.1 g vs 1.94 g) per 100 g, but its saturated fat (10 g) is higher than the typical 8.8 g, while its energy (1541 kJ) is close to the category average.

Ingredients

Farine de blé 46%, œufs frais issus de poules élevées en plein air 18%, beurre 15%, sucre, levain 2% (farine de blé 1,2%, eau, sel), rhum, levure, sel marin de Noirmoutier, eau de fleurs d'oranger, gluten de blé.

84%

35%

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Frequently Asked Questions

Everything you need to know about Brioche vendéenne pur beurre.

Brioches & Viennoiserie THOMAS

300g