Why is Brioche vendeenne classified as ultra-processed (NOVA 4) and what specific additives does it contain?

Although the ingredient list shows no listed additives, the product is placed in NOVA 4 because it is made with industrially refined components such as concentrated butter, invert sugar syrup, and flavorings, and undergoes extensive processing steps like mechanical mixing, commercial yeast leavening and shaping, which meet the definition of ultra-processed foods.

How does the sugar and salt content in this product affect a diabetic or hypertensive diet?

The 13 g of sugar per 100 g can cause rapid blood glucose spikes, making the brioche unsuitable for uncontrolled diabetes, while the 1 g of salt adds about 400 mg of sodium per serving; although lower than the average sugary snack, it still contributes to daily sodium limits and should be limited for people with hypertension.

Based on the ingredient list, is this brioche suitable for vegan, keto, halal, or gluten-free diets?

No, the brioche is not vegan because it contains eggs, butter and milk, not gluten-free due to wheat flour and wheat gluten, not keto because of its high carbohydrate and sugar content, and its inclusion of rum makes its halal status uncertain for strict observance.

Itinéraire des Saveurs • 600 g

Brioche vendéenne

Sugary Snacks

Product Insights

The Brioche vendeenne is a 600 g handcrafted butter brioche from the Itineraire des Saveurs brand, available at Intermarche in France. Classified in the 'Sugary snacks' PNNS group, it receives a Nutri-Score of E and a NOVA 4 ultra-processed rating, containing 13 g of sugar, 9 g of saturated fat and 1 g of salt per 100 g while providing 2.2 g of fiber. Although its Eco-Score is A because of French-sourced ingredients and recyclable plastic packaging, its high sugar and saturated-fat levels make it an occasional treat rather than a regular dietary staple.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal358 kcal

Fat14 g

Saturated Fat9 g

Carbohydrates49 g

Sugars13 g

Comparative Analysis

Compared to the average sugary snack, this brioche contains less sugar (13 g vs 16.6 g per 100 g) and lower salt (1 g vs 1.94 g), but its saturated fat (9 g) is slightly above the typical 8.8 g and its energy (around 358 kcal) is a bit below the category average of 376 kcal.

Ingredients

Farine de blé 44%, œufs frais, sucre, beurre concentré (dont lait) (Origine : France) 11% (soit 13% en beurre reconstitué), eau, levain (farine de blé, eau, sel), sirop de sucre inverti, rhum, arôme naturel de vanille (dont blé), sel, levure, arôme naturel de fleurs d'oranger, gluten de blé

84%

35%

Unlock What Your Food Doesn't Tell You

Scan this and millions of other food products to discover hidden positive & negative points, scores percentage, additives, allergens, and deeper product insights with the free NutrScan app.