Why is Brioche vendéenne classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It is labeled NOVA 4 because it is made from refined wheat flour, contains added sugars, butter concentrate, invert sugar syrup, rum and flavorings, all of which result from multiple industrial processing steps; the product lists no separate additives, but the flavorings are considered processing ingredients.

How does the sugar and saturated‑fat content of this brioche affect a diabetic or hypertensive diet?

With 13 g of sugar and 10 g of saturated fat per 100 g, the brioche can raise blood glucose quickly and increase LDL cholesterol, making it a poor choice for people managing diabetes or high blood pressure, who should limit such high‑sugar, high‑sat‑fat foods.

Is the butter in this product a concern for people with dairy allergies?

Yes, the product contains butter concentrate and whole milk, both derived from dairy, so it is unsafe for individuals with milk or butter allergies and must be avoided.

Brioches Fonteneau • 600 g

Brioche vendéenne

Sugary Snacks

Product Insights

Brioche vendéenne is a traditional French pure‑butter brioche produced in Vendée and sold in 600 g plastic bags. Classified as a sugary snack and pastry (PNNS groups: Sugary snacks, Pastries), it carries a Nutri‑Score of E and falls into the ultra‑processed NOVA 4 category, with 15 g fat, 13 g sugars, 10 g saturated fat, 1.1 g salt and 8.2 g protein per 100 g. While it provides modest fiber (2.4 g) and a relatively high protein content, it is high in saturated fat, contains added sugars, butter concentrate, eggs and milk, and therefore may be unsuitable for low‑fat, low‑sugar or dairy‑free diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal367 kcal

Fat15 g

Saturated Fat10 g

Carbohydrates49 g

Sugars13 g

Comparative Analysis

Compared with average values for similar sweet pastries, this brioche has lower sugar (13 g vs 16.6 g), lower total fat (15 g vs 17.3 g) and salt (1.1 g vs 1.9 g), but higher saturated fat (10 g vs 8.8 g), more carbohydrates (49 g vs 46.8 g) and slightly more protein (8.2 g vs 7.1 g).

Ingredients

Farine de BLÉ (GLUTEN), ŒUFS frais, BEURRE concentré 16 % en beurre concentré reconstitué (LAIT), sucre, levain (farine de BLÉ (GLUTEN), eau, sel), sirop de sucre inverti, rhum, LAIT entier, levure, sel, arômes.

84%

35%

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Frequently Asked Questions

Everything you need to know about Brioche vendéenne.

Brioches & Viennoiserie THOMAS

300g