
Product Insights
The Wholemeal Bloomer is a wholemeal bread from M&S Bakery, classified in the Cereals and potatoes (bread) food group. It earns a Nutri‑Score of A and falls into the ultra‑processed NOVA 4 category, offering low sugar (1.7 g), low saturated fat (1 g) and modest salt (0.88 g) per 100 g, while providing a high fiber content of 8 g and 11.5 g of protein, though its overall fat (3.7 g) and added sugars from molasses and honey are moderate. The formulation includes palm oil, emulsifiers E471 and E472e, and honey, meaning it is not suitable for vegans and contains gluten, which is a declared allergen.
Nutrient Levels
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Nutritional Values
Values per 100 g
Comparative Analysis
Compared with the average wholemeal bread, the Bloomer contains less fat (3.7 g vs 5.5 g), less saturated fat (1 g vs 1.4 g), markedly lower salt (0.88 g vs 3.95 g) and sugars (1.7 g vs 4.8 g), while delivering more fiber (8 g vs 5.4 g) and protein (11.5 g vs 9.9 g).
Ingredients
Wholemeal Wheatflour, Water, Wheat Gluten, Yeast (Yeast, Vitamin D Yeast), Salt, Wheat Bran, Palm Oil, Molasses, Wheatflour*, Honey, Emulsifier: E472e, E471, Malted Wheat, Rapeseed Oil, Flour Treatment Agent: Ascorbic acid
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Frequently Asked Questions
Everything you need to know about Wholemeal Bloomer.














