Why is Seeded Bloomer classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It is deemed ultra‑processed because its formulation includes refined wheat flour, added oil and a suite of food‑industry additives; the label lists calcium carbonate (E170i), ammonium carbonates (E503), sodium carbonates (E500), calcium propionate (E282), ascorbic acid (E300), L‑cysteine (E920), calcium sulphate (E516) and citric acid (E330) among others.

How does the salt content in Seeded Bloomer affect a hypertensive diet?

At 1.68 g of salt per 100 g, a typical two‑slice serving (~60 g) contributes about 1 g of salt, roughly 15 % of the WHO‑recommended maximum of 5 g per day; while lower than many commercial breads, regular consumption could still raise blood pressure in salt‑sensitive individuals.

Is Seeded Bloomer suitable for vegan, keto, halal, or gluten‑free diets?

The bread contains wheat flour and wheat starch, so it is not gluten‑free, and it includes L‑cysteine, which may be derived from animal sources, making it unsuitable for strict vegans; its high carbohydrate content (over 40 g per 100 g) also disqualifies it from keto diets, and without clear halal certification the suitability for halal diets cannot be confirmed.

Rowan Hill Bakery • 800g

Seeded Bloomer

Cereals And Potatoes

Product Insights

Seeded Bloomer is a plant‑based seeded bread that falls under the Cereals and potatoes > Bread dietary family. Per 100 g it delivers 8.42 g of fiber (well above the category average of 5.38 g), 4.56 g of sugars and 1.23 g of saturated fat, with a salt level of 1.68 g, which is lower than the typical 3.95 g found in comparable breads. The loaf carries a Nutri‑Score of C and is classified as ultra‑processed (NOVA 4) due to the presence of several additives such as calcium carbonate, ammonium carbonates, sodium carbonates, calcium propionate, L‑cysteine and ascorbic acid, and it contains gluten and potentially non‑vegan ingredients.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

low

Salt

high

Nutritional Values

Values per 100 g

Energy Kcal289 kcal

Comparative Analysis

Compared with the average bread, Seeded Bloomer provides higher fiber (8.42 g vs 5.38 g), slightly lower sugar (4.56 g vs 4.79 g) and markedly lower salt (1.68 g vs 3.95 g) while its fat and saturated fat are close to the category averages.

Ingredients

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, 12% Mixed Seeds (Sunflower Seeds, Brown Linseeds, Golden Linseeds, Millet, Poppy Seeds), Yeast, Rapeseed Oil, Wheat Flour, Salt, Rice Flour, Fermented Wheat Flour, Dextrose, Malted Barley Flour, Wheat Sourdough, Acidity Regulators: Calcium Sulphate, Citric Acid; Raising Agents: Ammonium Carbonates, Sodium Carbonates; Flour Treatment Agents: Ascorbic Acid, L-Cysteine; Preservative: Calcium Propionate; Wheat Starch.

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