Why is Rice Krispies classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The cereal is labelled NOVA 4 because it includes added sugars, salt, vitamin and mineral fortifiers, and processed ingredients such as barley malt extract and sunflower lecithin (E322). These components are manufactured or extracted rather than being whole foods, which places the product in the ultra‑processed category.

How do the sugar and salt levels in Rice Krispies affect people with diabetes or high blood pressure?

Each 100 g serving provides about 10.7 g of sugar and 1.25 g of salt, which can raise blood glucose and increase sodium intake. For diabetics, the moderate sugar content may require portion control, and hypertensive individuals should monitor the salt contribution, especially when combined with other salty foods.

Is Rice Krispies suitable for vegan, gluten‑free, or keto diets?

The product contains only plant‑derived ingredients, so it is vegan, but it includes barley, which introduces gluten, making it unsuitable for gluten‑free diets. Its high carbohydrate content (≈89 g per 100 g) and negligible fat also mean it does not fit the low‑carb requirements of a keto diet.

Kellogg's • 560 grammes

Rice Krispies

Cereals And Potatoes

Product Insights

Rice Krispies is a puffed‑rice breakfast cereal from Kellogg's, marketed as plant‑based and free of colorings. It belongs to the "Cereals and potatoes" PNNS group, carries a Nutri‑Score of D and is classified as NOVA 4, reflecting its ultra‑processed nature with added sugars, salt and fortified vitamins and minerals. While it offers low fat, zero saturated fat and some iron and B‑vitamins, its sugar (~10.7 g/100 g) and salt (~1.25 g/100 g) exceed typical breakfast‑cereal averages and it contains gluten from barley.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal393 kcal

Vitamin B12 mg

Vitamin B60.6 mg

Iron12.5 mg

Comparative Analysis

Compared with the average breakfast cereal, Rice Krispies contains lower sugar, fat and salt but higher carbohydrates and fewer fibers and proteins.

Ingredients

(Rice, Sugars (sugar, corn and barley malt extract), Salt, Sunflower lecithin, Vitamins and minerals: Iron phosphate, Niacinamide, Thiamine hydrochloride, Cholecalciferol (Vitamin D3), Pyridoxine hydrochloride, D-calcium pantothenate, Folic acid. Contains: Barley. Ingrédients : Riz, Sucres (sucre, extrait de maïs et d'orge maltée), Sel, Lécithine de tournesol, Vitamines et minéraux : Phosphate de fer, Niacinamide, Chlorhydrate de thiamine, Cholécalciférol (Vitamine D3), 0% 3% Chlorhydrate de pyridoxine, D-pantothénate de calcium, Acide folique. 6% 1% 0% 19% 5%

84%

35%

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