Why is Bran Flakes Cereal classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The cereal is labelled NOVA 4 because it combines several industrially added components such as refined sugars, honey, oligofructose, modified milk ingredients, monoglycerides, natural flavours, calcium carbonate and barley malt extract, all of which go beyond the basic agricultural raw materials.

How does the sugar and salt content in this cereal affect diabetic or hypertensive diets?

With 10 g of sugars per 100 g, the cereal can cause a noticeable rise in blood glucose and therefore should be limited in diabetic meal plans, while the 0.88 g of salt, moderate but lower than many cereals, still contributes to sodium intake and may need careful monitoring for hypertension.

Based on the ingredients, is this product suitable for vegan, gluten‑free or other strict diets?

No, the cereal is not vegan because it contains honey and modified milk ingredients, it is not gluten‑free due to wheat flakes, and it includes almonds and traces of nuts, making it unsuitable for nut‑allergic consumers.

Blue Menu • 775 g

Bran flakes cereal

Cereals And Potatoes

Product Insights

Bran Flakes Cereal is a whole‑grain, plant‑based breakfast cereal made from rolled oats, wheat flakes and a blend of dried fruits and nuts. Its nutritional profile per 100 g provides 350 kcal, 10 g of protein and 5 g of fiber, while containing 10 g of sugars, 0.88 g of salt and only 2.5 g of fat with low saturated fat, but it also includes added sugars, honey, modified milk ingredients and gluten. Classified as ultra‑processed (NOVA 4) and bearing a Nutri‑Score of C, the product balances high fiber and protein against moderate sugar and salt levels.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

moderate

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal350 kcal

Fat2.5 g

Saturated Fat0.5 g

Trans Fat0 g

Cholesterol0 g

Comparative Analysis

Compared with the average breakfast cereal, this product contains substantially less sugar, fat, saturated fat and salt, but also less fiber while delivering comparable protein.

Ingredients

Whole grain rolled oats, Whole grain wheat flakes, Sugars (brown sugar, honey), Oligofructose, Modified milk ingredients, Crisp rice (rice flour, sugar, salt, calcium carbonate, barley malt extract, monoglycerides), Oat flour, Dried cranberries (cranberries, sugar, sunflower oil), Ground soy cotyledon fibre, Dried blueberries (blueberries, sugar, sunflower oil), Sliced almonds, Natural flavours, Green tea extract, Coconut oil, Corn maltodextrin, Vitamins and minerals [magnesium oxide, ferric orthophosphate (iron), thiamine mononitrate, niacinamide, zinc oxide, calcium d-pantothenate, pyridoxine hydrochloride (vitamin B₂), folic acid]

84%

35%

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