Why is this bran flakes cereal classified as NOVA group 3 and what does that indicate about its processing level?

NOVA group 3 means the product is processed but not ultra‑processed; it contains mainly whole grains and added sugars with limited additives, indicating a moderate level of industrial processing rather than the extensive formulation seen in NOVA 4 foods.

How does the high sugar and moderate salt content in this cereal affect a diabetic or hypertensive diet?

The 19 g of sugar per 100 g can cause rapid blood‑glucose spikes, which is problematic for diabetics, while the 1.3 g of salt contributes to daily sodium intake and may exacerbate hypertension; consumers with these conditions should limit portion size or choose lower‑sugar alternatives.

Is the gluten from wheat in this product a concern for people with celiac disease?

Yes, the cereal contains wheat and wheat bran, both sources of gluten, so it is unsuitable for anyone with celiac disease or gluten sensitivity.

Kroger • 18 oz

Bran flakes wheat cereal, bran flakes

Cereals And Potatoes

Product Insights

Bran flakes wheat cereal is a plant‑based breakfast cereal made primarily from whole‑grain wheat, wheat bran and added sugars. It belongs to the Breakfast cereals family (PNNS groups: Cereals and potatoes, Breakfast cereals), carries a NOVA 3 classification, has no Nutri‑Score grade, and provides high dietary fiber (19 g per 100 g) with low fat (2.8 g) but elevated sugars (19 g) and moderate salt (1.3 g). The product offers a good source of fiber and iron, yet the high sugar content, presence of gluten, and lack of a Nutri‑Score make it a mixed‑quality choice for consumers.

Nutrient Levels

Traffic light indicators

Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Added Sugars3.5 g

Fruits & Vegetables0 %

Comparative Analysis

Compared with the average breakfast cereal (14.1 g sugar, 9 g fat, 1.8 g salt per 100 g), this bran flakes cereal delivers roughly 19 g sugar and 19 g fiber, while containing only about 2.8 g fat and 1.3 g salt.

Ingredients

Whole grain wheat, wheat bran, sugar, wheat flour, malted barley flour, salt. vitamins and minerals: reduced iron, niacinamide (vitamin b3), zinc oxide (source of zinc), vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), thiamine mononitrate (vitamin b1), riboflavin (vitamin b2), folic acid, vitamin b12, vitamin d3.

84%

35%

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