Why is Wholegrain Fruit & Fibre classified as moderately processed (NOVA 3) and what additives does it contain?

The cereal is made by extrusion and fortification, which places it in NOVA group 3, indicating moderate processing. The only listed additive is citric acid (E330), used as an acidity regulator.

How does the sugar and salt content in Wholegrain Fruit & Fibre affect diabetic or hypertensive diets?

A 30 g serving provides about 16.3 g of sugar, which can cause rapid blood‑glucose spikes and is therefore unsuitable for strict diabetic control. The salt level (0.56 g per serving) is lower than the average breakfast cereal but still contributes to daily sodium intake, so hypertensive individuals should monitor total consumption.

Is Wholegrain Fruit & Fibre suitable for vegan, gluten‑free or other special diets?

All ingredients are plant‑derived, so the cereal is vegan. However, it contains wheat (gluten) and hazelnuts, making it unsuitable for gluten‑free or nut‑allergic diets, and its high carbohydrate content means it does not fit a keto regimen.

Sainsbury's • 750g

Wholegrain Fruit & Fibre

Cereals And Potatoes

Product Insights

Wholegrain Fruit & Fibre is a plant‑based breakfast cereal belonging to the Cereals and potatoes / Breakfast cereals group. It carries a Nutri‑Score of C, falls in NOVA group 3, and offers a high fiber content (10.3 g per 100 g) while containing elevated sugar (16.3 g) and saturated fat (4.7 g). The product includes wheat gluten, banana, apple and hazelnuts as allergens and lists only citric acid (E330) as an additive.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal380 kcal

Vitamin E20 mg

Vitamin B12.1 mg

Vitamin B22.1 mg

Vitamin B62.5 mg

Comparative Analysis

Compared with the average breakfast cereal, this product contains less fat and salt but more sugar, saturated fat, fiber and carbohydrates, while its energy and protein are slightly below the category norms.

Ingredients

Wholegrain Wheat (67%), Sultanas (19%), Coconut Chips (3.5%), Sugar, Sweetened Banana pieces (2%) (Banana, Coconut Oil, Sugar), Dried Apple pieces (2%) (Apple, Salt, Citric Acid, Ascorbic Acid), Roasted Hazelnut pieces (1%), Barley Malt Extract, Salt, Niacin, Vitamin E, Ferric Diphosphate, Pantothenic Acid, Riboflavin, Vitamin B6, Thiamin, Folic Acid, Vitamin B12.

84%

35%

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