Why is Haldiram's Aloo Bhujia Sev classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The snack combines refined vegetable oils, multiple processed starches and flours, and a blend of spices, which meets the criteria for NOVA‑4 ultra‑processed foods; its only listed additive is citric acid (E330) used as an acidity regulator, alongside natural flavourings and nature‑identical flavouring substances.

How does the high saturated fat and salt content in this snack affect a diabetic or hypertensive diet?

The elevated saturated fat (16.4 g per 100 g) can raise LDL cholesterol, potentially worsening cardiovascular risk for diabetics, while the 2.5 g of salt per 100 g contributes to higher blood pressure, making it less suitable for individuals managing hypertension.

Is the presence of gluten in Haldiram's Aloo Bhujia Sev a concern for people with celiac disease?

Yes, the product lists gluten among its allergens, indicating that wheat‑derived flour is used, so it should be avoided by anyone with celiac disease or gluten sensitivity.

Haldiram's • 20g

Haldiram's Aloo Bhujia Sev

Snacks

Product Insights

Haldiram's Aloo Bhujia Sev is a fried potato‑based savory snack marketed as a salty Indian sev. The product belongs to the savory snack group, carries a NOVA‑4 classification for ultra‑processed foods, and does not have an assigned Nutri‑Score, while per 100 g it delivers 37.5 g of fat (including 16.4 g saturated fat), 2.5 g of salt, 8.0 g of protein and 47.7 g of carbohydrates. It contains gluten, milk, soy, peanuts, sesame and mustard allergens, and includes the additive citric acid (E330) together with natural flavourings, which may be relevant for sensitive consumers.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

high

Salt

high

Nutritional Values

Values per 100 g

Energy Kcal564 kcal

Fat37.5 g

Saturated Fat16.4 g

Carbohydrates47.7 g

Proteins9 g

Comparative Analysis

Compared with the average salty‑snack profile, this sev provides significantly more fat (37.5 g vs 25.9 g) and saturated fat (16.4 g vs 5.3 g) but less salt (2.5 g vs 4.8 g) per 100 g.

Ingredients

Potato, Edible Vegetable Oil (Palmolein, Cotton Seed, Corn, Sunflower), Bengal Gram Flour (Besan), Potato Flakes, Potato Starch, Tapioca Starch, Tepary Beans (Moth Dal) Flour, Iodised Salt, Red Chilli Powder, Black Salt, Acidity Regulator (INS 330), Black Pepper, Clove, Dried Ginger Powder, Dried Garlic Powder, Cumin Powder, Bay Leaf, Nutmeg, Cinnamon, Turmeric, Mint Leaves, Natural Flavours & Natural Flavouring Substances & Nature Identical Flavouring Substances.

84%

35%

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