Why is Haldiram's Aloo Bhujia classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It is deemed ultra‑processed because the formulation goes beyond simple ingredient mixing and includes refined palmolein oil, multiple starches, added flavorings, and food‑grade additives such as citric acid (E330) and a blend of nature‑identical and artificial flavoring agents; these processed components, together with the use of industrial flavor enhancers, place it in the NOVA 4 category.

How does the salt content in Haldiram's Aloo Bhujia affect a diabetic or hypertensive diet?

While the product contains no added sugars, making it relatively safe for blood‑glucose control, it provides 0.61 g of salt per 100 g – more than double the average snack salt level – which can contribute to higher blood pressure and should be limited for people managing hypertension.

Is the wheat flour in Haldiram's Aloo Bhujia a concern for individuals with gluten intolerance?

Yes; the ingredient list includes wheat flour, which contains gluten, so the snack is not suitable for those with celiac disease or gluten sensitivity.

Haldiram's

Haldiram's Aloo Bhujia

Sev

Product Insights

Haldiram's Aloo Bhujia is a savory Indian snack classified in the PNNS group of “savory snacks”. It is an ultra‑processed product (NOVA 4) and carries a Nutri‑Score of E, driven by high saturated fat (16.4 g per 100 g) and moderate salt (0.61 g per 100 g) despite containing virtually no sugar. The snack provides a crunchy texture from potatoes and legumes, but it also includes refined palmolein oil, added flavorings and several additives (e.g., citric acid E330), and contains wheat flour, making it unsuitable for gluten‑free diets.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

high

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal564 kcal

Fat37.5 g

Saturated Fat16.4 g

Carbohydrates47.7 g

Sugars0 g

Comparative Analysis

Compared to the typical snack category average, this bhujia contains virtually no sugar (0 g vs 38.2 g), but its saturated fat (16.4 g) and salt (0.61 g) are markedly higher than the average 3.5 g saturated fat and 0.24 g salt.

Ingredients

Potato, Refined Palmolein Oil, Bengal Gram Flour (Besan), Potato Flakes, Potato Starch, Tapioca Starch, Tapary Beans (Moth dal) Flour, lodised Salt, Red Chilli Powder, Black Salt, Acidity Regulator (INS 330), Black Pepper, Clove, Cardamom, Dried Ginger Powder, Dried Garlic Powder, Refined Sugar, Cumin Powder, Bay Leaves, Nutmeg, Cinnamon & Mint Leaves. CONTAINS ADDED NATURAL, NATURE IDENTICAL & ARTIFICIAL FLAVOURING SUBSTANCES Allergy Advice.

84%

35%

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