Why is PARLE Hide&Seek classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The snack combines refined wheat flour, hydrogenated vegetable fats, multiple sweeteners and artificial flavourings, all of which are characteristic of ultra‑processed foods; its label lists additives such as soy lecithin (E322, E322i) and other stabilisers used in the chocolate filling.

How does the sugar and saturated fat content in this product affect a diabetic or hypertensive diet?

With 32.6 g of sugar per 100 g, the biscuit can cause rapid blood‑glucose spikes, making it unsuitable for diabetes management, while the 11.4 g of saturated fat can raise LDL cholesterol, which is a concern for heart‑related conditions; the low salt level does not add hypertension risk, but the overall high calorie density remains a concern.

Based on the ingredients, is this product suitable for strict diets like Vegan, Keto, Halal, or Gluten‑Free?

No – it contains wheat flour (not gluten‑free), significant carbohydrates (not keto‑friendly), and possibly animal‑derived emulsifiers, so it cannot be certified vegan or halal without further verification.

Parle Biscuits PVT Ltd • 412.5g

Parle Hide & Seek Cookies

Sugary Snacks

Product Insights

PARLE Hide & Seek 400g is a sweet biscuit snack from India, classified under the "Sugary snacks" and "Biscuits and cakes" groups. It carries a Nutri‑Score of E and is a NOVA‑4 ultra‑processed item, containing 32.6 g of sugars, 18.3 g of fat (including 11.4 g saturated fat) and 0.29 g of salt per 100 g, which is higher than average sugars and saturated fat for its category. While it provides quick energy and a pleasant chocolate filling, it also includes hydrogenated oils, refined wheat flour, several additives (E322, E322i) and allergens (gluten, soy), making it less suitable for low‑sugar or gluten‑free diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal474 kcal

Fat17 g

Saturated Fat11.4 g

Carbohydrates74.2 g

Sugars32.6 g

Comparative Analysis

Compared with the average sugary snack, PARLE Hide & Seek contains more sugar (32.6 g vs 28.98 g), higher saturated fat (11.4 g vs 7.8 g) and slightly more total fat, while its salt level is well below the typical 1.98 g per 100 g.

Ingredients

REFINED WHEAT FLOUR (MAIDA), SUGAR, CHOCO CHIPS (17.3%) ISUGAR, EDIBLE VEGETABLE FAT (HYDROGENATED OILS), COCOA SOLIDS, DEXTROSE, EMULSIFIER (SOY LECITHIN) AND ARTIFICIAL FLAVOURING SUBSTANCES (VANILLA)], REFINED PALM OIL, CHOCOLATE (5.8%) ISUGAR, COCOA SOLIDS, COCOA BUTTER, DEXTROSE, EMULSIFIER (SOY LECITHIN) AND ARTIFICIAL FLAVOURING SUBSTANCES-VANILLA], INVERT SUGAR SYRUP, RAISING AGENTS (508(1), 500], COCOA SOLIDS, IODISED SALT, ARTIFICIAL (VANILLA) FLAVOURING SUBSTANCES AND EMULSIFIER OF VEGETABLE ORIGIN (472e]. CONTAINS: WHEAT, SOY

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