Why is Hide & Seek classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The biscuit is made with refined wheat flour, added sugars, hydrogenated vegetable fats, chocolate chips and several food‑industry additives, including emulsifiers E322 (soy lecithin) and E471 (diacetyl tartaric acid esters of mono‑ and diglycerides), as well as raising agents E500/E500ii (sodium bicarbonate) and E503/E503ii (ammonium bicarbonate), which together qualify it as an ultra‑processed product.

How does the sugar and saturated‑fat content in Hide & Seek affect diabetic or hypertensive diets?

With 32 g of sugar and 10.7 g of saturated fat per 100 g, the biscuit can cause rapid blood‑glucose spikes and raise LDL cholesterol, making it unsuitable for strict diabetic or hypertension management where low‑sugar, low‑saturated‑fat foods are recommended.

Is the soy lecithin in Hide & Seek a concern for people with soy allergy?

Soy lecithin is derived from soybeans and is listed as an allergen; individuals allergic to soy should avoid this product because even small amounts can trigger reactions.

Parle • 82.5 g

Hide & Seek

Sugary Snacks

Product Insights

Hide & Seek is a chocolate‑flavoured biscuit snack from Parle, sold in an 82.5 g pack and classified under sugary snacks and biscuits and cakes. It delivers 130 kcal per serving, with 32 g of sugar and 10.7 g of saturated fat per 100 g, earning a Nutri‑Score of E and a NOVA 4 rating, reflecting its ultra‑processed nature and the presence of additives such as emulsifiers (E322, E471) and raising agents (E500, E503). While it provides quick energy and a modest amount of protein, its high sugar and saturated fat content make it more of an occasional treat than a nutritious snack.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

low

Nutritional Values

Values per 100 g

Added Sugars31.5 g

Fruits & Vegetables0 %

Comparative Analysis

Compared with average chocolate biscuits, Hide & Seek contains more sugar (32 g vs 28.9 g), fat (17.9 g vs 17.7 g), saturated fat (10.7 g vs 7.8 g), carbohydrates (71.4 g vs 59.6 g) and calories (464 kcal vs 418 kcal), but far less salt (0.27 g vs 1.98 g) and virtually no fiber.

Ingredients

Enriched wheat flour, Sugars (sugar, invert sugar syrup), Chocolate flavoured chips [sugar, hydrogenated vegetable fats (palm kernel oil), dextrose, cocoa solids, emulsifier (soy lecithin) and artificial vanilla flavour], Palm oil, Chocolate chips [sugar, cocoa solids, cocoa butter, dextrose, emulsifier (soy lecithin), artificial vanilla flavour], Leavening [ammonium bicarbonate, sodium bicarbonate], Cocoa solids, Salt, Artificial vanilla flavour, Emulsifier (diacetyl tartaric acid esters of mono and diglycerides). Contains: Wheat, Soy May Contain: Milk, Tree nuts, Oats

84%

35%

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