Why is Hide & Seek classified as ultra-processed (NOVA 4) and what specific additives does it contain?

It is made with refined wheat flour, added sugars, vegetable oil, chocolate chips and typical industrial additives such as emulsifiers (e.g., soy lecithin), anti‑caking agents and preservatives, which together place it in the ultra‑processed NOVA 4 category.

How does the high sugar and moderate salt content of Hide & Seek affect a diabetic or hypertensive diet?

The 32.5 g of sugar per 100 g can cause rapid blood‑glucose spikes, making it unsuitable for tight diabetic control, while the relatively low salt (0.28 g) is less of a concern for hypertension, but the overall high calorie and saturated‑fat content still pose cardiovascular risks.

Is the wheat gluten in Hide & Seek a concern for people with celiac disease or gluten sensitivity?

Yes; the cookies are made with wheat flour, which contains gluten, so they are not safe for anyone with celiac disease or gluten intolerance.

Parle • 100g

Hide & Seek

Sugary Snacks

Product Insights

Hide & Seek is a 100 g pack of Parle’s moulded chocolate‑chip cookies, classified as a sugary snack within the ‘Sugary snacks’ and ‘Biscuits and cakes’ PNNS groups. The product carries a Nutri‑Score of E (score 24) and falls into the ultra‑processed NOVA 4 category, reflecting its high sugar (32.5 g), saturated fat (9.4 g) and calorie (470 kcal) levels, which can be problematic for sugar‑sensitive or heart‑healthy diets. Nonetheless, it supplies 5.9 g of protein and a quick source of carbohydrates, making it an energy‑dense treat suitable for occasional consumption.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

low

Nutritional Values

Values per 100 g

Energy Kcal470 kcal

Fat18.6 g

Saturated Fat9.4 g

Carbohydrates73.4 g

Sugars32.5 g

Comparative Analysis

Compared with the average snack in its category, Hide & Seek contains about 12 % more sugar, 6 % more total fat and 20 % more saturated fat, while offering slightly lower protein and virtually no fiber.

84%

35%

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