
Product Insights
India’s Magic Masala 30 is a Lay’s spicy masala‑flavored potato chip marketed in India and the United States, classified under the salty‑snacks and appetizers groups. The snack is ultra‑processed (NOVA 4) and carries a Nutri‑Score of E, driven by its high fat (33.2 g per 100 g), saturated fat (14.9 g), and salt (1.66 g) content, while sugars remain low at 1.1 g. Its bold flavor makes it appealing for occasional indulgence, but the elevated fat and sodium levels make it unsuitable for low‑fat, low‑salt, or heart‑healthy diets.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g
Comparative Analysis
Compared with the average salty‑snack profile (23.6 g fat, 5.1 g saturated fat, 3.8 g sugars per 100 g), this chip contains markedly more fat and saturated fat and slightly less sugar, while its salt level also exceeds typical snack levels.
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Frequently Asked Questions
Everything you need to know about India’s Magic Masala 30.









