Why is Masala sev murmura classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The snack is made from multiple refined ingredients, includes added oils, flavorings, and several food‑industry additives, which places it in the ultra‑processed NOVA 4 category. Its label lists the additives E330 (citric acid), E414 (acacia gum), E551 (silicon dioxide), E627 (disodium guanylate) and E631 (disodium inosinate).

How does the sugar and salt content in this product affect a diabetic or hypertensive diet?

With 9.4 g of sugar per 100 g, the sev can raise blood glucose levels and should be limited for people managing diabetes. The 2 g of salt per 100 g contributes to daily sodium intake, so individuals with hypertension should consume it sparingly or choose lower‑salt alternatives.

Based on the ingredients, is this product suitable for strict diets like Vegan, Keto, Halal, or Gluten‑Free?

The snack is vegan‑friendly because it contains no animal‑derived ingredients, but it includes soy (a common allergen) and wheat flour in the asafoetida blend, so it is not gluten‑free. Its carbohydrate‑rich base makes it unsuitable for a strict keto diet, and the presence of palm‑derived oil does not conflict with halal standards, though certification is not stated.

Balaji wafers • 48g

Masala sev murmura

Salty Snacks

Product Insights

Masala sev murmura is a spiced puffed‑rice and chickpea flour snack from India, classified under the Salty snacks group. Per 100 g it delivers 482 kcal, with high fat (23.2 g) and saturated fat (10.5 g), high salt (2 g), moderate sugar (9.4 g), but also provides 7 g of dietary fiber and 10.9 g of protein. The product is ultra‑processed (NOVA 4), carries a Nutri‑Score of E and contains several additives (E330, E414, E551, E627, E631) as well as soy and wheat allergens and palm‑derived oil.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

high

Sugars

moderate

Salt

high

Nutritional Values

Values per 100 g

Energy Kcal482 kcal

Fat23.2 g

Saturated Fat10.5 g

Trans Fat0.10 g

Cholesterol0 g

Comparative Analysis

Compared with the average Indian snack (per 100 g), this sev has slightly lower total fat (23.2 g vs 23.6 g), markedly higher sugar (9.4 g vs 3.8 g) and saturated fat (10.5 g vs 5.1 g), while its salt content (2 g) is far below the category average (52.4 g).

Ingredients

PUFFED RICE (45%), CHICKPEA FLOUR, EDIBLE VEGETABLE OIL (CONTAINS ONE OR MORE OF THE FOLLOWINGS: PALMOLEIN, RICE BRAN, CORN, COTTONSEED), RICE FLOUR, **SEASONING [SPICES & CONDIMENTS 4% (CHILLI, BLACK PEPPER, CURRY LEAVES, OREGANO, COMPOUNDED ASAFOETIDA (WHEAT FLOUR, GUM ACACIA, ASAFOETIDA), CUMIN, DRY MANGO, GINGER), DEHYDRATED VEGETABLE POWDER (GARLIC, TAMARIND, ONION), EDIBLE COMMON SALT, BLACK SALT, SUGAR HYDROLYZED VEGETABLE PROTEIN (SOYA), FLAVOUR (NATURAL & NATURE IDENTICAL FLAVOURING SUBSTANCES), ACIDITY REGULATOR (INS 330), YEAST EXTRACT, ANTICAKING AGENT (INS 551), FLAVOUR ENHANCER (INS 627, INS 631) **AS FLAVOURING & SEASONING AGENT

84%

35%

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