Why is India's Magic Masala classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It is labelled NOVA 4 because the ingredient list includes refined potatoes, added vegetable oils and a season‑mix that contains several industrial additives, namely the flavour enhancers E627 (disodium guanylate) and E631 (disodium inosinate), maltodextrin, a blend of natural and nature‑identical flavourings, and iodised salt, all of which are characteristic of ultra‑processed foods.

How do the saturated fat and salt levels in India's Magic Masala affect people with high blood pressure or heart disease?

The product contains 14.9 g of saturated fat per 100 g, which can raise LDL cholesterol, and 1.69 g of salt (≈ 0.68 g sodium), which may increase blood pressure; together they can exacerbate cardiovascular risk for individuals with hypertension or heart disease, so consumption should be limited.

Is India's Magic Masala suitable for a vegan or keto diet?

All listed ingredients are plant‑based, so the snack can be considered vegan, although the vegan status is listed as unknown due to some additives; however, the potato base provides a substantial amount of carbohydrates, making it unsuitable for a strict keto regimen.

Lay's • 26.5g

Lays India's Magic Masala

Cereals And Potatoes

Product Insights

India's Magic Masala is a flavored potato crisp from Lay's, classified in the PNNS groups as a salty snack and an appetizer. It falls into Nova group 4, indicating an ultra‑processed product, and carries a Nutri‑Score of E due to its high saturated fat (14.9 g/100 g) and salt (1.69 g/100 g) despite a low sugar content. While it offers a convenient, seasoned snack, the elevated fat, saturated fat, and sodium levels together with additives such as E627 and E631 make it a less optimal choice for health‑focused diets.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

high

Sugars

low

Salt

high

Nutritional Values

Values per 100 g

Energy Kcal531 kcal

Fat33 g

Saturated Fat14.9 g

Trans Fat0.10 g

Carbohydrates51.9 g

Comparative Analysis

Compared with the average salty snack, India's Magic Masala delivers about 15 g of saturated fat per 100 g, roughly three times the category average of 5 g, while its sugar content (1.6 g) is well below the typical 3.8 g and its salt level (1.69 g) is modest relative to the average 52.4 g per 100 g.

Ingredients

Potato (83%), Edible Vegetable Oil, *Seasoning (Spices and condiments, Maltodextrin, lodised Salt, Sugar, Flavour (Natural and Nature Identical Flavouring Substances), Edible Vegetable Oil (Sunflower Oil, Palm Oil), Flavour Enhancers (627, 631)).

84%

35%

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Frequently Asked Questions

Everything you need to know about Lays India's Magic Masala.

Lays

90 g