Why does Lays India's Magic Masala receive a Nutri‑Score of E, and which nutrients drive this low rating?

The E rating results from a high amount of saturated fat (12.5 g), high sodium (2.5 g) and high overall energy (537 kcal) per 100 g, which generate many negative points, while the product offers no positive points for fiber or fruit/vegetable content.

How might the high saturated‑fat and salt content of this snack affect people with heart disease or hypertension?

Elevated saturated fat can raise LDL cholesterol, and excess sodium can increase blood pressure; regular consumption may therefore exacerbate cardiovascular risk for individuals with heart disease or hypertension.

Is this Magic Masala snack suitable for vegan, gluten‑free, or keto diets?

All ingredients are plant‑based, so the snack is vegan and gluten‑free, but its carbohydrate content (52.9 g per 100 g) is too high for a ketogenic diet.

Lays • 90 g

Lays India's magic masala

Salty Snacks

Product Insights

Lays India's Magic Masala is a flavored potato crisp marketed as a salty snack. It belongs to the Salty snacks group, carries a Nutri‑Score of E and is classified in NOVA group 3, reflecting a high‑fat (33 g/100 g), high‑salt (2.5 g/100 g) and high saturated‑fat (12.5 g/100 g) profile with modest protein and low sugars. While it provides a quick source of energy, its ultra‑processed nature, elevated sodium and saturated fat, and limited fiber make it a less healthy choice for regular consumption.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

high

Sugars

low

Salt

high

Nutritional Values

Values per 100 g

Energy Kcal537 kcal

Fat33.1 g

Saturated Fat12.5 g

Carbohydrates52.9 g

Sugars2.5 g

Comparative Analysis

Compared with the average flavored potato crisp, this Magic Masala variety contains about 40 % more fat (33 g vs 23.6 g), over double the saturated fat (12.5 g vs 5.1 g) and 14 % more calories (537 kcal vs 471 kcal), while its sugar (2.5 g) and salt (2.5 g) levels are below the typical values.

Ingredients

Potato, Edible Vegetable Oil (Palmolein Oil, Rice Bran Oil), "Spices & Condiments (Onion Powder, Chilli Powder, Dried Mango Powder, Coriander Seed Powder, Ginger Powder, Garlic Powder, Black Pepper Powder, Spices Extract. Turmeric Powder), lodised Salt, Black Sal Sugar, Tomato Powder, Citric Acid (330).

84%

35%

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