Why is Kefir classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product receives a NOVA 4 rating because it combines a base dairy ferment with several industrial ingredients such as added sugars, modified starch, a natural flavouring, citric acid (E330), sodium citrate (E331), a carrot‑derived colour concentrate and added vitamin B12, all of which qualify it as ultra‑processed.

How does the sugar content in this kefir affect a diabetic or hypertensive diet?

With 10 g of sugars per 100 g, the drink contributes a noticeable carbohydrate load that can raise blood glucose levels, so diabetics should consume it sparingly; the product does not list added salt, but the sugar amount may still influence overall metabolic health and should be considered in a hypertension‑focused diet.

Is this kefir suitable for gluten‑free and lactose‑free diets, and can it be considered vegan?

The label confirms the product is free from gluten and lactose, making it appropriate for those restrictions, but it contains dairy‑derived kefir and therefore is not vegan.

Milk • 480g

Kefir

Beverages

Product Insights

Kefir is a fermented dairy drink positioned as a sweetened beverage, containing probiotic cultures and flavored with grapefruit and strawberries. Per 100 g it provides 70 kcal, 1.3 g fat (including 0.8 g saturated), 3.5 g protein and 10 g sugars, delivering modest protein and calcium but a relatively high sugar level. It is classified in NOVA group 4, indicating an ultra‑processed product, and includes additives such as citric acid (E330), sodium citrate (E331) and modified starch, while being free from gluten, lactose and artificial colourings.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

moderate

Sugars

high

Nutritional Values

Values per 100 g

Added Sugars12.5 g

Fruits & Vegetables14 %

Comparative Analysis

Compared with the average sweetened beverage, this kefir has lower sugar (10 g vs 15.7 g) and fewer calories (70 kcal vs 80.7 kcal) but higher fat (1.3 g vs 0.73 g) and protein (3.5 g vs 1.06 g).

Ingredients

Kefir senza lattosio (con Bifidobacterium, Lactobacillus acidophilus, Lactobacillus bulgaricus, Streptococcus thermophilus, Lactococcus lactis, Lactococcus cremoris), preparazione di pompelmo e fragole 14% (zucchero, purea di fragole 28,6% succo di pompelmo da concentrato 7,1%, amido modificato, aroma naturale, acidificante: acido citrico, correttore di acidità: citrati di sodio, concentrato colorante di carota, vitamina B12). Senza glutine. Senza coloranti artificiali e conservanti aggiunti. Il prodotto contiene glucosio e galattosio in conseguenza della scissione del lattosio.

84%

35%

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