Why is Soft Wholemeal Rolls classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

Because the rolls are manufactured in an industrial bakery, they contain refined wholemeal wheat flour, leavening agents, emulsifiers, dough conditioners and common preservatives such as calcium propionate; these ingredients and the processing steps place the product in the NOVA 4 ultra‑processed category.

How does the high salt content in Soft Wholemeal Rolls affect a hypertensive diet?

Each 100 g portion provides about 9 g of salt, which exceeds the recommended daily maximum of 6 g and can significantly raise sodium intake, potentially increasing blood pressure and cardiovascular risk for people with hypertension.

Based on the ingredients, is this product suitable for a gluten‑free diet?

No, the rolls are made from wholemeal wheat flour, which contains gluten, so they are not appropriate for anyone who must follow a gluten‑free diet.

Sainsbury's

Soft Wholemeal Rolls

Cereals And Potatoes

Product Insights

Soft Wholemeal Rolls are a packaged bakery product sold by Sainsbury's in the United Kingdom. They belong to the PNNS groups "Cereals and potatoes" and "Bread", carry a Nutri‑Score of E (score 21) and are classified as NOVA 4 ultra‑processed, containing 130 kcal, 22 g carbohydrates, 5 g protein, low fat (1.6 g) and very high salt (9.15 g per 100 g). The wholemeal flour provides some whole‑grain benefits and the low sugar and fat levels are positive, but the excessive salt, lack of fibre data and overall poor Nutri‑Score make them unsuitable for low‑salt or heart‑healthy diets.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

low

Salt

high

Nutritional Values

Values per 100 g/ml

Energy518 kJ

Saturated Fat0.4 g

Sugars1.3 g

Fiber0 g

Salt9.15 g

Comparative Analysis

Compared with the average bakery category, these rolls contain far less fat (1.6 g vs 5.5 g) and sugar (1.3 g vs 4.8 g) but their salt level is more than double (9.15 g vs 3.95 g) and their energy is less than half (130 kcal vs 349 kcal per 100 g).

84%

35%

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Frequently Asked Questions

Everything you need to know about Soft Wholemeal Rolls.

Marks and Spencer

360 g