Why is Honey Hoops classified as ultra‑processed (NOVA 4) and which additives does it contain?

The cereal is made from refined flour, added sugars, maltodextrin and several processing aids such as potassium and sodium carbonates (raising agents), paprika extract for colour and flavourings, which places it in the ultra‑processed NOVA 4 category.

How does the high sugar and moderate salt content of Honey Hoops affect people with diabetes or hypertension?

With 24 g of sugars per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable as a staple for diabetics; the 0.55 g of salt contributes to sodium intake and may exacerbate hypertension, so consumption should be limited for those conditions.

Is Honey Hoops suitable for vegan, gluten‑free, or dairy‑free diets?

No. The product contains blended honey, which is an animal‑derived sweetener, includes wheat flour and other gluten‑containing grains, and may have traces of milk, so it does not meet vegan, gluten‑free or dairy‑free standards.

Asda

Honey Hoops

Cereals And Potatoes

Product Insights

Honey Hoops is a plant‑based breakfast cereal that belongs to the “Cereals and potatoes” dietary family. It carries a Nutri‑Score of D and is classified in NOVA group 4, containing 24 g of sugars, 3.6 g of fat, 0.5 g of saturated fat and 0.55 g of salt per 100 g, with modest protein (7.5 g) and no fiber data provided. While it offers a quick source of carbohydrates and energy, the product is ultra‑processed, includes added sugars, maltodextrin, honey, raising agents and colour extracts, which may be concerns for health‑focused consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal388 kcal

Fat3.6 g

Saturated Fat0.5 g

Carbohydrates79 g

Sugars24 g

Comparative Analysis

Compared with the average breakfast cereal, Honey Hoops contains markedly more sugar and carbohydrates, less fat, saturated fat, salt and protein, while delivering a similar amount of energy per 100 g.

Ingredients

wholegrain flour (59%) [oat flour, wholegrain wheat flour], sugar, wheat starch, maltodextrin, oat bran, blended honey (4%), fortified wheat flour [wheat flour, calcium carbonate, iron, niacin (b3), thiamin (b1)], raising agents (potassium carbonates, sodium carbonates), salt, flavouring, colour (paprika extract), vitamin and mineral mix [niacin (b3), iron, riboflavin (b2), thiamin (b1), vitamin d]. allergy advice! for allergens, including cereals containing gluten, see ingredients in bold. may also contain traces of milk. no artificial colours, flavours or hydrogenated fat. nutrition we suggest this product provides 18 servings typical values per per 100g 30g per 30g serving with 125ml semi - skimmed milk energy kj 1622 487 733 energy kcal 383 115 174 fat 3.6g 1.1g 3.1g

84%

35%

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