Why is Trésor milk chocolate classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The cereal is made from refined grain flours, a sweetened milk‑chocolate coating, and multiple industrial ingredients such as palm oil, soy lecithin, citric acid, colourants (E160 carotenoids and E160b rocou), and antioxidants (E304i ascorbyl palmitate and E307 vitamin E), all of which fit the criteria for an ultra‑processed NOVA 4 product.

How does the high sugar content in Trésor milk chocolate affect a diabetic or hypertensive diet?

With 28 g of sugar per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for people managing diabetes, and its combined sugar and moderate salt (1 g) may contribute to increased blood pressure, so it should be limited in hypertensive diets.

Is this cereal suitable for vegan, gluten‑free, or halal diets?

The product contains milk powder, whey, and gluten from wheat, so it is not vegan nor gluten‑free, but it is certified Halal and does not include pork‑derived ingredients.

Kellogg's • 660 g

Trésor chocolat au lait

Cereals And Potatoes

Product Insights

Trésor milk chocolate is a breakfast cereal belonging to the Cereals and potatoes family and classified under Breakfast cereals. It carries a Nutri‑Score of E and is a NOVA 4 ultra‑processed product, featuring high levels of sugar (28 g) and fat (14 g) per 100 g, low fiber (3.1 g) and modest protein (7.2 g). The cereal contains gluten, milk and soy allergens, uses palm oil and several additives, but it is certified Halal and free from artificial flavours.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal441 kcal

Fat14 g

Saturated Fat4 g

Carbohydrates70 g

Sugars28 g

Comparative Analysis

Compared with the average breakfast cereal, Trésor milk chocolate contains roughly double the sugar (28 g vs 14.1 g) and 50 % more fat (14 g vs 9 g) per 100 g, while its salt level (1 g) is slightly below the sector average of 1.77 g.

Ingredients

Farines de céréales (blé {26%}, avoine complète {17%}, riz {12%}), fourrage au chocolat au lait (sucre, huiles végétales {palme, tournesol, colza} en proportions variables, chocolat au lait {8.5%} {sucre, pâte de cacao, petit-lait en poudre, matière grasse du lait, lait entier en poudre, beurre de cacao}, sirop de glucose, cacao maigre en poudre, lait entier en poudre, lait écrémé en poudre, émulsifiant {lécithine de soja}, acidifiant {acide citrique}), sucre, sel, colorant (caroténoïdes, rocou), antioxydants (palmitate d'ascorbyle, alpha-tocophérol). Vitamines et minéraux : vitamines (niacine, B6, B2, B1, acide folique, B12) et fer.

84%

35%

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