Why is croustillant chocolat au lait classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The cereal undergoes multiple industrial steps such as extrusion of rice, coating with milk chocolate, addition of honey, sugars and a stabiliser, which places it in the ultra-processed NOVA 4 category; its label lists two additives, E306 (a tocopherol-rich antioxidant extract) and E414 (acacia gum used as a stabiliser).

How does the sugar and salt content in this product affect a diabetic or hypertensive diet?

With 14 g of sugar per 100 g, the cereal can cause rapid blood-glucose spikes, making it a poor choice for people with diabetes, while its 0.48 g of salt per 100 g is well below the average cereal but still contributes to daily sodium intake, so hypertensive individuals should limit portions.

Based on the ingredients, is this product suitable for vegan, keto, halal, or gluten-free diets?

The product is not vegan because it contains milk-based chocolate and honey, it is not gluten-free due to oats and wheat flour, it is not keto-friendly given its high carbohydrate and sugar levels, and while the ingredients are generally permissible in halal diets, consumers should verify certification for the dairy and chocolate components.

Bjorg • 450 g

croustillant chocolat au lait

Cereals And Potatoes

Product Insights

croustillant chocolat au lait is a crunchy milk-chocolate breakfast cereal classified in the PNNS groups "Cereals and potatoes" and "Breakfast cereals". It carries a Nutri-Score of C and is placed in NOVA group 4, offering a high fiber content of 9.2 g per 100 g and low salt (0.48 g), but it also contains 14 g of sugar per 100 g, milk-derived chocolate, honey and the additives E306 (a tocopherol-rich antioxidant extract) and E414 (acacia gum). The product is not suitable for vegan or gluten-free consumers and, because of its high sugar level and ultra-processed nature, should be consumed in moderation, especially by those monitoring blood sugar or sodium intake.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal445 kcal

Fat15 g

Saturated Fat4 g

Carbohydrates63 g

Sugars14 g

Comparative Analysis

Compared with the average breakfast cereal, this muesli has a slightly lower sugar content (14 g vs 14.14 g per 100 g), markedly lower salt (0.48 g vs 1.78 g), and a higher fiber level (9.2 g vs 8.27 g), while its fat and saturated fat are in line with typical values.

Ingredients

Flocons d'avoine* complète ,Flocons de blé* complet ,Chocolat au lait* 9% (sucre de canne*, beurre de cacao*, lait entier en poudre, pâte de cacao") , Riz* extrudé (farine de riz*) ,Farine de blé* ,Huile de tournesol* ,Sucre de canne* non raffiné ,Miel* ,Stabilisant : gomme d'acacia* ,Flocons de noix de coco* ,Mélasses*, Sel marin , Cannelle* ,Antioxydant: extrait riche en tocopherols

84%

35%

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