Why is Trésor chocolat au lait classified as ultra‑processed (NOVA 4) and which specific additives does it contain?

The cereal is made from refined wheat and corn flours, contains added sugars, a chocolate coating and multiple processed ingredients, meeting the criteria for an ultra‑processed food. Its additives include colourants E160 (carotenoids) and E160b (rubixanthin), emulsifier E322 (soy lecithin), acidity regulator E330 (citric acid), antioxidants E304i (ascorbyl palmitate) and E307 (alpha‑tocopherol), as well as a blend of vegetable oils.

How does the high sugar and moderate salt content of this cereal affect people with diabetes or hypertension?

The 28 g of sugars per 100 g can cause rapid blood‑glucose spikes, making it unsuitable for strict diabetic management, while the 1 g of salt contributes to daily sodium intake and may exacerbate hypertension; consumers with these conditions should limit portion size or choose lower‑sugar, lower‑salt alternatives.

Is the palm oil used in the chocolate coating a concern for environmental sustainability?

Yes, the cereal’s chocolate layer contains palm oil, a commodity linked to deforestation and loss of biodiversity; although the exact sourcing is not disclosed, the presence of palm oil can be a sustainability red flag for environmentally conscious shoppers.

Kellogg's, Trésor

Trésor chocolat au lait

Cereals And Potatoes

Product Insights

Trésor chocolat au lait is a milk‑flavored chocolate breakfast cereal produced by Kellogg's under the Trésor brand, classified in the cereals and potatoes group and the breakfast cereals sub‑group. Nutritionally it provides 440 kcal, 14 g of fat (moderate), 28 g of sugars (high), 1 g of salt (moderate), 5 g of fiber and 7.9 g of protein per 100 g, earning a Nutri‑Score of D and being labeled as ultra‑processed (NOVA 4). The formula contains gluten, milk and soy allergens, several additives such as colourants E160 and E160b, emulsifier E322 and acidity regulator E330, and utilizes palm‑derived vegetable oil, which may raise health and environmental concerns.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal440 kcal

Fat14 g

Saturated Fat3.9 g

Carbohydrates68 g

Sugars28 g

Comparative Analysis

Compared with the average breakfast cereal, this product has roughly double the sugar (28 g vs 14 g), higher fat (14 g vs 9 g) and saturated fat (3.9 g vs 2.5 g), lower fiber (5 g vs 8.3 g) and protein (7.9 g vs 10.2 g), and a higher calorie content (440 kcal vs 389 kcal).

Ingredients

Farines de céréales(Blé complet{26%), Maïs{14%), Avoine complète(14%)), Fourrage au chocolat au lait (Sucre, Huiles végétales{Palme, Tournesol, Colza) en proportions variables, Chocolat aut lait{6%} {Sucre, Pâte de cacao, Petit-lait en poudre, Matière grasse du lait, Lait entier en poudre, Beurre de cacao), Sirop de glucose, Cacao maigre en poudre, Lait entier en poudre, Lait écrémé en poudre, Emulsifiant{Lécithine de soja), Acidifiant{Acide citrique)), Sucre, Sel, Colorant(Caroténoïdes, Rocou), Antioxydants(Palmitate d'ascorbyle, Alpha-tocophérol). VITAMINES ET MINÉRAUX : Vitamines (Niacine, B6, B2, B1, Acide folique, B12) et Fer. Peut contenir: Fruits à coque.

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