Why is Freefrom Sliced Seeded Cob classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The loaf is labelled NOVA 4 because its ingredient list includes multiple processed components such as hydroxypropyl methyl cellulose, xanthan gum, plain caramel colour and vegetable glycerol, all of which are food‑industry additives identified by the codes E464, E415, E150a and E422 respectively.

How does the salt content in this product affect a hypertensive or low‑sodium diet?

With 0.78 g of salt per 100 g, the bread supplies about 12 % of the recommended maximum daily salt intake; for people managing hypertension or following a low‑sodium plan, this amount is moderate and should be counted toward their total daily salt allowance.

Is this product suitable for a vegan or gluten‑free diet?

The bread is gluten‑free and meets that dietary requirement, but it contains free‑range egg white, making it unsuitable for vegans.

Waitrose

Freefrom Sliced Seeded Cob

Cereals And Potatoes

Product Insights

Freefrom Sliced Seeded Cob is a gluten‑free sliced cob bread that belongs to the cereals and potatoes group, specifically the bread sub‑category. It carries a Nutri‑Score of A and falls in NOVA group 4, indicating an ultra‑processed product that contains additives such as hydroxypropyl methyl cellulose (E464), xanthan gum (E415), plain caramel colour (E150a) and vegetable glycerol (E422). Nutritionally it offers high dietary fiber (9.5 g per 100 g) and low sugars (1.7 g per 100 g) but has higher fat (8.4 g per 100 g) and moderate salt (0.78 g per 100 g) compared with typical bread, and it includes egg white, so it is not vegan.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g/ml

Added Sugars0 g

Fruits & Vegetables0 %

Comparative Analysis

Compared with the average bread, this loaf contains more fat (8.4 g vs 5.5 g) and fiber (9.5 g vs 5.4 g) while delivering less sugar (1.7 g vs 4.8 g), salt (0.8 g vs 4.0 g), carbohydrates (38.9 g vs 47.3 g) and calories (281 kcal vs 349 kcal) per 100 g.

Ingredients

Water, rice flour, tapioca starch, potato starch, mixed seeds (6%) (brown linseed, golden linseed, millet seeds), rapeseed oil, maize flour, buckwheat, yeast, psyllium husk powder, dried pasteurised free range egg white, humectant (vegetable glycerol), stabilisers (hydroxypropyl methyl cellulose, xanthan gum), golden syrup (partially inverted refiners syrup), fermented maize starch, rice starch, raisin juice, salt, maize starch, bamboo fibre, potato fibre, colour (plain caramel)

84%

35%

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