Why is Pitch classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

NOVA 4 includes foods made mostly or entirely from industrial formulations with additives; Pitch is assembled from refined flour, sweetened chocolate filling, emulsifiers and stabilizers, placing it in this group. The product lists two additives: E412 (guar gum, a thickening agent) and E471 (mono‑ and diglycerides of fatty acids, used as an emulsifier), and may contain traces of palm oil.

How does the sugar and salt content in Pitch affect people with diabetes or hypertension?

With 16 g of sugars per 100 g, Pitch can cause a rapid rise in blood glucose, making it unsuitable for tight diabetic control unless portion‑controlled. The 1.1 g of salt contributes to daily sodium intake and may elevate blood pressure, so hypertensive individuals should limit consumption.

Is Pitch suitable for vegan, gluten‑free, or low‑carb diets?

No. Pitch contains wheat flour (gluten), eggs, milk powder and milk proteins, as well as hazelnut paste, so it is not vegan, not gluten‑free, and its carbohydrate content (50 g per 100 g) makes it incompatible with low‑carb regimens.

PASQUIER

Pitch

Sugary Snacks

Product Insights

Pitch is a sweet brioche filled with chocolate drops made by the French brand Pasquier, falling under the sugary snacks and pastries categories. It carries a Nutri‑Score of D and belongs to NOVA group 4, indicating an ultra‑processed product; per 100 g it provides 16 g of sugars, 16 g of fat (4.9 g saturated), 1.1 g of salt, 4.2 g of fiber, 375 kcal, and contains allergens such as eggs, gluten, milk, nuts and soy, plus additives E412 (guar gum) and E471 (mono‑ and diglycerides). Compared with the average sweet pastry, Pitch has modestly lower fat, saturated fat, sugar and salt than the category averages, yet its overall energy and sugar levels remain high and the presence of ultra‑processed ingredients limits its healthfulness.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal375 kcal

Fat16 g

Saturated Fat4.9 g

Carbohydrates50 g

Sugars16 g

Comparative Analysis

Compared with the average sweet pastry, Pitch contains slightly less fat (16 g vs 17.3 g), saturated fat (4.9 g vs 8.8 g), sugar (16 g vs 16.6 g) and salt (1.1 g vs 1.9 g) per 100 g, but still delivers a high energy level of 375 kcal.

Ingredients

Farine de BLÉ 29% - Fourrage goût chocolat noisette 28% sirop de glucose, eau, huiles et graisses végétales (cacao, tournesol), chocolat en poudre 2,8% (sucre, cacao en poudre), poudre de LAIT ecemé, sucre, pâte de NOISETTE 1,7%, protéines de LAIT, émulsifiant: lecthines de SOJA, arôme naturel] - Sucre - Levain 9% (farine de BLÉ 59, eau, sel) OEUFS frais 8% - Huile de colza Levure BEURRE paissier Fibres de psyllium Emulsifiant: mono et diglycérides d'acides gras - Sel-GLUTEN de BLE - Epaississant: gomme guar.

84%

35%

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