Why is Pitch classified as ultra-processed (NOVA 4) and what specific additives does it contain?

Pitch contains refined wheat flour, milk chocolate, added sugars, emulsifiers and other processed ingredients that are combined in multiple industrial steps such as blending, baking and chocolate coating, which places it in the NOVA 4 ultra-processed category; the declared additives are E300 (ascorbic acid), E322 and E322i (soy lecithin) and mono- and diglycerides of fatty acids.

How does the high sugar and salt content in Pitch affect a diabetic or hypertensive diet?

With 30 g of sugar per 100 g, Pitch can cause rapid blood-glucose spikes, making it unsuitable for people managing diabetes, and its 1.1 g of salt per 100 g adds to daily sodium intake, which can increase blood pressure and should be limited by those with hypertension; occasional small portions are the only practical way to include it in such diets.

Is the soy lecithin used as an emulsifier in Pitch a problem for people with soy allergy?

Yes, the soy lecithin listed as an emulsifier is derived from soybeans and is included in the allergen information, so individuals with a soy allergy should avoid Pitch.

Brioche Pasquier • 310 g

Pitch

Sugary Snacks

Product Insights

Pitch is a French-made chocolate-filled brioche that falls under the sugary snacks and pastry category, packaged in a plastic bag and marketed as a convenient snack. It is classified as an ultra-processed product (NOVA 4) with a Nutri-Score of E, delivering about 420 kcal per 100 g, 30 g of sugar, 8.6 g of saturated fat and 1.1 g of salt, and it contains several additives (E300, E322, E322i) and common allergens such as eggs, milk, soy, wheat gluten and trace nuts. While the recipe uses French wheat and milk chocolate without preservatives or artificial colourings, the high sugar and fat content make it unsuitable for low-sugar or low-fat diets, and it is not suitable for vegan consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal420 kcal

Fat19 g

Saturated Fat8.6 g

Carbohydrates54 g

Sugars30 g

Comparative Analysis

Compared with the average sugary snack, Pitch contains roughly double the sugar (30 g vs 16.6 g per 100 g), about the same saturated fat (8.6 g vs 8.75 g), and roughly half the salt (1.1 g vs 1.94 g), while its energy is slightly higher at about 420 kcal versus the category average of 376 kcal.

Ingredients

Farine de _blé_ 30%, chocolat au lait 29% [sucre, beurre de cacao, _lait_ entier en poudre, _lactosérum_ en poudre (_lait_), masse de cacao, émulsifiant : lécithine de _soja_, arôme naturel de vanille], sucre, levain 9% (farine de _blé_ 5%, eau, sel), _œufs_ frais 7%, huile de colza, levure, _beurre_ pâtissier (_lait_), fibres de psyllium, émulsifiant : mono et dilglycérides d'acides gras, sel, _gluten_ de _blé_, épaississant : farine de graines de caroube, antioxydant : acide ascorbique, protéines de _lait_.

84%

35%

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