Why is Pitch classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

Pitch is considered ultra‑processed because it combines refined wheat flour, added fats, sugar, chocolate chips, and multiple industrial steps such as leavening, emulsification and flavoring, and it includes several food‑grade additives: soy lecithin (E322), mono‑ and diglycerides of fatty acids (E471), guar gum (E412) as a thickener, ascorbic acid (E300) as a flour treatment agent, and E‑481, all of which are typical of NOVA 4 products.

How does the sugar and salt content in Pitch affect a diabetic or hypertensive diet?

Pitch delivers 16 g of sugar per 100 g, which can cause rapid blood‑glucose spikes and is not recommended for a diabetes‑friendly diet, while its 0.92 g of salt per 100 g adds roughly 370 mg of sodium, contributing to daily sodium limits and potentially aggravating hypertension if consumed regularly.

Is the soy lecithin in Pitch a concern for people with soy allergy?

Yes, Pitch contains soy‑derived lecithin (E322), a known allergen for individuals sensitive to soy, so people with soy allergy should avoid this product.

PASQUIER

Pitch

Sugary Snacks

Product Insights

Pitch is a frozen brioche filled with chocolate drops made by Pasquier in France. Classified as a sugary snack/pastry (PNNS groups “Sugary snacks” and “Pastries”), it carries a Nutri-Score of D and falls into the NOVA 4 ultra-processed category, reflecting its high sugar level of 16 g per 100 g, moderate salt at 0.92 g, and 4 g of saturated fat alongside a modest 5.2 g of fiber. The formulation includes several additives such as soy lecithin (E322), mono‑ and diglycerides (E471), guar gum (E412), ascorbic acid (E300) and E‑481, and it contains the allergens gluten, milk, eggs and soy, which may be problematic for sensitive consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal382 kcal

Fat16 g

Saturated Fat4 g

Carbohydrates50 g

Sugars16 g

Comparative Analysis

Compared with the average sugary snack, Pitch contains a similar amount of sugar (16 g/100 g vs 16.6 g), slightly less saturated fat (4 g vs 8.8 g), more fiber (5.2 g vs 2.3 g) and a comparable calorie level (~386 kcal vs 376 kcal).

Ingredients

Farine de blé 38% - Pépites de chocolat* 13,5% [sucre, masse de cacao'. , beurre de cacao', émulsifiant: lécithines (soja)) - Levain 8% (farine de blé 4,5%, eau, sel) - Huile de colza - Eau - Sucre - œufs frais - Sirop de fructose-glucose - Emulsifiants : mono et diglycérides d'acides gras, E481 - Levure - Fibres de psyllium - Sel - gluten de blé - Epaississant: gomme guar - Arôme naturel - Agent de traitement de la farine : acide ascorbique - Protéines de lait.

84%

35%

Unlock What Your Food Doesn't Tell You

Scan this and millions of other food products to discover hidden positive & negative points, scores percentage, additives, allergens, and deeper product insights with the free NutrScan app.