Why does this Brioche vendéenne receive a Nutri‑Score of E, and which nutrients are responsible for this low rating?

The Nutri‑Score system penalises high amounts of saturated fat (12 g), sugars (15 g) and salt (0.84 g) while rewarding protein and fiber; this brioche scores poorly because its saturated fat and sugar levels are high and it contains virtually no fiber, leading to the lowest E grade.

How might the sugar and saturated‑fat levels in this brioche affect people with diabetes or hypertension?

The 15 g of sugar per 100 g can cause rapid blood‑glucose spikes, which is problematic for diabetics, and the 12 g of saturated fat together with 0.84 g of salt can raise LDL cholesterol and blood pressure, making it unsuitable for those managing hypertension.

Can this product be included in vegan, keto, halal or gluten‑free diets?

No; the recipe contains butter (dairy), eggs, wheat flour (gluten) and rum (alcohol), so it is not vegan, not gluten‑free, exceeds the low‑carb limit of keto diets, and the presence of alcohol means it does not meet halal standards.

Boulangerie Thomas • 600 g

Brioche vendéenne tressée, Label Rouge, 1 pièce

Sugary Snacks

Product Insights

The product is a traditional French braided brioche from Vendée, made with wheat flour, free‑range eggs, Charentes‑Poitou AOP butter, sugar, sourdough, rum and sea salt, and carries the Label Rouge and No‑preservatives/additives claims. It belongs to the “Sugary snacks” and “Pastries” groups, carries a Nutri‑Score of E and is classified in NOVA group 3, reflecting a high content of saturated fat (12 g/100 g), sugars (15 g/100 g) and moderate salt (0.84 g/100 g), while providing 384 kcal per 100 g and no dietary fiber. Positive aspects include the use of pure butter, absence of additives, and origin from France, but drawbacks are the high saturated fat, lack of fiber, presence of gluten, milk and eggs, and overall low nutritional rating.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal384 kcal

Fat16 g

Saturated Fat12 g

Carbohydrates49 g

Sugars15 g

Comparative Analysis

Compared with the average sweet pastry, this brioche contains slightly less sugar, fat and salt but notably more saturated fat and marginally higher calories.

Ingredients

Farine de blé (gluten), œufs frais issus de poules élevées en plein air 22%, beurre Charentes-Poitou AOP* 16,5%, sucre, levain (farine de blé, eau), rhum, sel marin (Noirmoutier ou Guérande), levure.

84%

35%

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Frequently Asked Questions

Everything you need to know about Brioche vendéenne tressée, Label Rouge, 1 pièce.

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