Why is M&S Wildfarmed White Bread classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The loaf is made from refined wheat and rye flours, water, yeast and several processing aids, which places it in the ultra‑processed NOVA 4 category; its only listed additive is a flour‑treatment agent, ascorbic acid, identified as E300.

How does the salt content of this bread affect a hypertensive diet compared to typical sliced breads?

At 0.78 g of salt per 100 g, the loaf provides far less sodium than the average sliced bread (about 3.95 g), making it a lower‑salt option, but it still contributes to total daily salt intake and should be considered within overall dietary limits.

Is this bread suitable for a vegan diet and can it be consumed by people with gluten intolerance?

All listed ingredients are plant‑based, so the bread is vegan, but it contains wheat, rye and wheat gluten, which means it is not suitable for anyone needing to avoid gluten.

M&S • 550g

M&S Wildfarmed White Bread

Cereals And Potatoes

Product Insights

M&S Wildfarmed White Bread belongs to the cereals and potatoes family, specifically the bread sub‑category, and is marketed as a plant‑based sliced loaf. It carries a Nutri‑Score of B and is classified in NOVA group 4, offering 9.2 g of protein and 3.9 g of fiber per 100 g while keeping sugars at 2.8 g and saturated fat at 0.2 g, although its salt level is moderate at 0.78 g. The product contains gluten, includes the flour‑treatment additive ascorbic acid (E300), and has earned an Eco‑Score of A despite its ultra‑processed status.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal251 kcal

Fat1.4 g

Saturated Fat0.2 g

Carbohydrates48.4 g

Sugars2.8 g

Comparative Analysis

Compared with the average sliced‑bread category, this loaf contains considerably less sugar (2.8 g vs 4.79 g), fat (1.4 g vs 5.52 g), saturated fat (0.2 g vs 1.4 g) and salt (0.78 g vs 3.95 g), while its protein is slightly lower (9.2 g vs 9.9 g) and carbohydrates are similar.

Ingredients

Wildfarmed Wheatflour contains Gluten (with Wheatflour, Calcium Carbonate, Iron, Niacin, Thiamin) (42%). Wheatflour contains Gluten (with Wheatflour, Calcium Carbonate, Iron, Niacin, Thiamin). Water. Yeast (Yeast Vitamin D Yeast). Rye Flour (contains Gluten) Fermented Wheat Flour (contains Gluten). Wheat Gluten Rapeseed Oil. Cornish Sea Salt. Wheat Fibre (contains Gluten). Flour Treatment Agent: Ascorbic Acid.

84%

35%

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