Why is Sliced Fruit Loaf classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It is labelled NOVA 4 because the formulation includes refined wheat flour, added invert sugar syrup, palm oil, and several food‑grade additives such as emulsifiers E471, E472e, E481, calcium carbonate and ascorbic acid, all of which are characteristic of highly processed foods.

How does the sugar and salt content in this product affect a diabetic or hypertensive diet?

The high sugar level (17.2 g per 100 g) can cause rapid blood‑glucose spikes, making the loaf unsuitable for strict diabetic control, while the modest salt amount (0.58 g per 100 g) is below the average for breads but still contributes to daily sodium intake and should be limited in hypertension management.

Based on the ingredients, is this Sliced Fruit Loaf suitable for vegan, gluten‑free, or keto diets?

No, the loaf contains wheat flour and wheat gluten, which provide gluten, and it also includes soy flour, so it is not gluten‑free or suitable for a keto regimen that restricts carbohydrates, and because it contains dairy‑free ingredients only, it is not vegan due to the presence of wheat gluten and other animal‑derived additives.

Rowan Hill Bakery • 400g

Sliced Fruit Loaf

Cereals And Potatoes

Product Insights

The Sliced Fruit Loaf from Rowan Hill Bakery is a white wheat bread enriched with mixed dried fruits and sold in 400 g plastic wrappers. It holds a Nutri‑Score of C and is classified in NOVA group 4, delivering moderate energy (≈273 kcal per 100 g), low fat (2.5 g) and saturated fat (0.56 g) but a high sugar level (17.2 g) and modest salt (0.58 g), alongside 3.3 g of fiber and 7.8 g of protein per 100 g. While the fruit adds some nutrients, the product also contains several additives such as emulsifiers (E471, E472e, E481), calcium carbonate, and palm oil, which contribute to its ultra‑processed status.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Added Sugars1 g

Fruits & Vegetables29.1 %

Comparative Analysis

Compared with the average sliced bread, this loaf contains about three times more sugar (17.2 g vs 4.8 g per 100 g), about half the fat (2.5 g vs 5.5 g), and roughly one‑sixth the salt (0.58 g vs 3.95 g), while providing slightly more carbohydrates and less protein and fiber.

Ingredients

_Wheat_ Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), 27% Mixed Dried Fruits (Sultanas, Raisins, Currants), Water, Yeast, 2% Mixed Peel (Orange Peel, Lemon Peel), _Wheat Gluten_, Invert Sugar Syrup, Salt, Palm Oil, Emulsifiers: Mono - and Diacetyl Tartaric Acid Esters of Mono - and Diglycerides of Fatty Acids, Sodium Stearoyl-2-Lactylate, Mono - and Diglycerides of Fatty Acids; Palm Fat, Soya Flour, Rapeseed Oil, _Wheat_ Flour, Flour Treatment Agent: Ascorbic Acid.

84%

35%

Unlock What Your Food Doesn't Tell You

Scan this and millions of other food products to discover hidden positive & negative points, scores percentage, additives, allergens, and deeper product insights with the free NutrScan app.