Why is Hi Fibre Seeded Bread classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The bread is considered ultra‑processed because it combines refined wheat flour with several industrial ingredients such as palm oil, caramelised sugar, dextrose, and a flour‑treatment agent (ascorbic acid). These additives, together with the inclusion of refined starches and seed extracts, place it in the NOVA 4 category.

How does the sugar and salt content in Hi Fibre Seeded Bread affect a diabetic or hypertensive diet?

With only 2.2 g of sugars per 100 g, the loaf is suitable for diabetes management when consumed in moderation. The salt level of 0.8 g is relatively low compared with many breads, but it still contributes to daily sodium intake, so people with hypertension should limit portion size.

Is Hi Fibre Seeded Bread suitable for vegan or gluten‑free diets?

The product contains no animal‑derived ingredients, so it is vegan, although it includes palm oil, which some vegans avoid for sustainability reasons. It contains wheat flour, wheat gluten, oats and rye flour, making it unsuitable for a gluten‑free diet.

Tesco

Hi Fibre Seeded Bread

Cereals And Potatoes

Product Insights

Tesco's Hi Fibre Seeded Bread belongs to the cereals and potatoes family, specifically classified as bread. It delivers a high fiber amount of 7.6 g and 13.4 g of protein per 100 g while keeping sugars low at 2.2 g and salt at 0.8 g, earning a Nutri‑Score of A. However, it is rated as ultra‑processed (NOVA 4), contains palm oil and a flour‑treatment agent (ascorbic acid), and has a moderate fat content of 12.4 g, which temper its overall health profile.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

moderate

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal258 kcal

Energy1086 kJ

Fat10.1 g

Saturated Fat0.9 g

Cholesterol0 g

Comparative Analysis

Compared with the average bread category, this loaf has markedly lower sugar (2.2 g vs 4.79 g) and salt (0.8 g vs 3.95 g), higher protein (13.4 g vs 9.9 g) and fiber (7.6 g vs 5.38 g), but its fat content (12.4 g) exceeds the typical 5.5 g.

Ingredients

Wheat Flour [Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin], Water, Sunflower Seed, Brown Linseed, Pumpkin Seed, Wheat Gluten, Oats, Yeast, Rapeseed Oil, Wheat Fibre, Rye Flour, Malted Barley Flour, Wheat Bran, Salt, Dextrose, Caramelised Sugar, Palm Oil, Flour Treatment Agent (Ascorbic Acid).

84%

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