Why is Wholemeal with Rye classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The bread receives a NOVA 4 rating because it combines refined wheat flour, palm oil, emulsifiers, added sugars and fortified yeast, all of which are industrially processed ingredients. The listed additives are E300 (ascorbic acid), E471 (mono‑ and diglycerides of fatty acids) and E472e (esterified fatty acids).

How does the sugar and salt content in this product affect a diabetic or hypertensive diet?

With 3.4 g of sugar per 100 g, the bread is lower than the average sliced bread, but it still contributes carbohydrates that diabetics must count and monitor. The 0.83 g of salt per 100 g is modest for bread yet adds to daily sodium intake, so people with hypertension should consider portion size within their overall salt budget.

Is the soy flour in this product a concern for people with soy allergies?

Yes. Soy flour is included in the ingredient list and is highlighted as an allergen, so anyone diagnosed with a soy allergy should avoid this bread despite its low estimated proportion.

M & S • 400g

Wholemeal with Rye

Cereals And Potatoes

Product Insights

Wholemeal with Rye is a sliced wholemeal bread enriched with rye bran, classified under the cereal and bread families. It delivers a Nutri‑Score of A and a NOVA rating of 4, offering higher than average fibre (7.8 g) and protein (10.5 g) while containing less fat, saturated fat, sugar and salt than typical sliced breads. However, it is an ultra‑processed product that includes palm oil, emulsifiers (E471, E472e), added sugars and allergens such as gluten and soy, which may be concerns for some consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal238 kcal

Fat3.5 g

Saturated Fat1.1 g

Carbohydrates37.2 g

Sugars3.4 g

Comparative Analysis

Compared with the average sliced bread, this loaf provides more fibre and protein but less fat, saturated fat, sugar and salt per 100 g.

Ingredients

Wholemeal Wheatflour (contains Gluten), Water, Cut Malted Wheat (contains Gluten) · Yeast (Yeast, Vitamin D Yeast), Rye Bran (contains Gluten) (3%), Dried Wheat Gluten, Malted Barley Flour (contains Gluten), Dried Fermented Wheatflour (contains Gluten)· Salt, Brown Sugar, Soya Flour, Palm Oil, Fractionated Palm Oil, Wheatflour contains Gluten (with Wheatflour, Calcium Carbonate, Iron, Niacin, Thiamin), Rapeseed Oil, Emulsifier: E471, E472e; Caramelised Sugar Syrup · Flour Treatment Agent: Ascorbic Acid, Palm Fat.

84%

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