
Product Insights
Whole Wheat Flour is a plant-based cereal product classified under the PNNS groups “Cereals and potatoes” and “Cereals,” offering a natural grain source. It carries a Nutri-Score of A and is considered a minimally processed (NOVA 3) ingredient, providing high fiber (10.7 g/100 g) and protein (14.3 g/100 g) while containing virtually no sugar, fat, or salt. However, its calorie density (≈357 kcal/100 g) and carbohydrate level (71.4 g/100 g) are comparable to typical flours, and it is not suitable for gluten‑free diets.
Nutrient Levels
Traffic light indicators
Nutritional Values
Values per 100 g
Comparative Analysis
Compared with typical cereal products, this whole wheat flour contains no sugar, virtually no fat or salt, and delivers higher fiber, protein, and slightly more carbohydrates while offering similar calorie content.
Ingredients
100% Hard Red Whole Wheat Flour
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Frequently Asked Questions
Everything you need to know about Whole Wheat Flour.











