Why is VECTOR classified as ultra-processed (NOVA 4) and what specific additives does it contain?

The product is made from refined grains, added sugars, vegetable oil, and a fortified vitamin‑mineral blend, and it undergoes industrial baking and extrusion; it lists several food additives such as E101 (riboflavin), E306 (mixed tocopherols), E322/E322i (soy lecithin), E341ii (dicalcium phosphate), E500/E500ii (baking soda), and various mineral salts, which together meet the criteria for NOVA group 4.

How does the sugar content in VECTOR affect a diabetic or low-sugar diet?

With approximately 18 g of sugars per 100 g, VECTOR provides significantly more sugar than the typical breakfast cereal; this can cause rapid blood-glucose spikes, so individuals with diabetes or who are limiting sugar should consider a smaller portion or choose a lower-sugar alternative.

Is VECTOR appropriate for gluten-free or vegan consumers?

No. The cereal contains wheat, barley and oats, which are sources of gluten, and it also includes honey, a non-vegan ingredient; therefore it is unsuitable for gluten-free or strict vegan diets, though it may be tolerated by those without those specific restrictions.

Kellogg's • 1,13 kg

VECTOR

Cereals And Potatoes

Product Insights

VECTOR is a plant-based breakfast cereal classified in the “Cereals and potatoes” group, marketed as a high-protein, vitamin-fortified flake. It carries a Nutri-Score of C and falls in NOVA group 4, indicating an ultra-processed product with added sugars (≈18 g per 100 g, higher than the category average of 14.1 g) and moderate salt (0.95 g/100 g) while providing about 10 g of protein per 100 g. The ingredient list includes wheat, soy, barley and oats (gluten- and soy-containing), several additives such as E101, E306 and baking soda, and a blend of vitamins and minerals, which may be concerns for allergen-sensitive consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal387 kcal

Vitamin C32.7 mg

Vitamin B12.2 mg

Vitamin B22.4 mg

Vitamin B61.8 mg

Comparative Analysis

Compared with the average breakfast-cereal profile, VECTOR contains more sugar (18 g vs 14.1 g per 100 g) and slightly less fiber (6.4 g vs 8.3 g), while its protein (10.2 g) and energy (387 kcal) are close to the category norms.

Ingredients

rice, whole grain wheat, sugars (sugar, corn syrup, blackstrap molasses, honey, malted barley syrup), roasted soybeans, vegetable oil, soy protein concentrate, whole grain oats, rice flour, salt, natural flavour, wheat flakes, cinnamon, baking soda, soy lecithin, mixed tocopherols (for freshness), vitamins and minerals: ascorbic acid (vitamin c), dicalcium phosphate, magnesium oxide, niacinamide, zinc oxide, biotin, iron, d-calcium pantothenate, potassium iodide, vitamin a palmitate, manganese sulfate monohydrate, copper oxide, pyridoxine hydrochloride (vitamin b6), riboflavin, thiamine hydrochloride, folic acid, cholecalciferol (vitamin d3). contains: wheat, barley, soy, oats. ingrédients: riz, blé entier, sucres (sucre, sirop de maïs, mélasse verte, miel, sirop d'orge maltée), fèves de soya rôties, huile végétale, concentré de protéines de soya, avoine entière, farine de riz, sel, arôme naturel, flocons de blé, cannelle, bicarbonate de sodium, lécithine de soya, mélange de tocophérols (pour conserver la fraicheur), vitamines et minéraux: acide ascorbique (vitamine c), phosphate dicalcique, oxyde de magnésium, niacinamide, oxyde de zinc, biotine, fer, d-pantothénate de calcium, lodure de potassium, palmitate de vitamine a, sulfate de manganèse monohydraté, oxyde cuivreux. chlorhydrate de pyridoxine (vitamine b6), riboflavine, chlorhydrate de thiamine, acide folique, cholecalciferol (vitamine 03). contient: blé, orge, soya, avoine vitamine a vitamine d vitamine e vitamine c thiamine riboflavine niacine vitamine b6 folate vitamine b12 pantothenate calcium phosphore magnésium fer zinc iode ported by/mporté par kolega canada to i mississauga, omar lan 50

84%

35%

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