Why is Vector classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

Vector is deemed ultra‑processed because it combines refined grains, added sugars, honey, vegetable oil and multiple food‑grade additives; the label lists sodium bicarbonate (E500ii), soy lecithin (E322), mixed tocopherols (E306) and other stabilisers, which are typical of highly manufactured foods.

How does the high sugar content in this product affect people with diabetes or hypertension?

With 18.2 g of sugars per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for strict diabetic diets, and although its salt is moderate, the excess sugar may indirectly influence blood pressure, so it should be consumed sparingly by those managing hypertension.

Is the honey in Vector a concern for vegans or people with honey allergies?

Yes, honey is an animal‑derived ingredient, so the cereal is not vegan, and anyone allergic to honey should avoid it; additionally, the product contains gluten from wheat and soy, which are common allergens.

Kellogg's • 850g

VECTOR

Cereals And Potatoes

Product Insights

Vector is a plant‑based breakfast cereal marketed by Kellogg’s and belongs to the “Cereals and potatoes” and “Breakfast cereals” groups. It carries a Nutri‑Score of C and a NOVA 4 rating, indicating an ultra‑processed cereal that contains added sugars, honey, and several additives such as sodium bicarbonate, soy lecithin and mixed tocopherols, and it is not vegan because of honey while containing gluten and soy allergens. Nutritionally, it offers about 10 g of protein per 100 g and low saturated fat (0.73 g) and salt (0.96 g), but its sugar level (18.2 g/100 g) exceeds the category average and its fiber (6.36 g) is below typical cereal benchmarks, while its overall EcoScore is B.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal387 kcal

Copper1.1 mg

Manganese1.8 mg

Comparative Analysis

Compared with the average breakfast cereal (14.13 g sugar, 8.97 g fat, 2.5 g saturated fat, 1.77 g salt, 389 kcal), Vector has lower fat, saturated fat, salt and energy but higher sugar and lower fiber.

Ingredients

rice, whole grain wheat, sugar, soybeans, roasted, vegetable oil, whole oats, soy protein, corn syrup, corn syrup, brown sugar, rice flour, salt, honey, concentrated soy protein, extract of corn and malted barley, natural flavor, wheat flakes, cinnamon, sodium bicarbonate, soy lecithin, mixed tocopherols (to maintain freshness), wheat, soy, oats, barley

84%

35%

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