Why is Vector classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

Vector is labeled NOVA 4 because its formulation relies on refined cereal grains, added sugars, flavorings, and a suite of food‑grade additives. The ingredient list includes baking soda (E500ii), dicalcium phosphate (E341ii), niacinamide (E375), and mixed tocopherols for freshness, as well as vitamin and mineral fortifiers such as iron, zinc oxide, and biotin. These components, together with processed oil and honey, place the product in the ultra‑processed category.

How do the sugar and salt levels in Vector affect people with diabetes or high blood pressure?

Each 100 g serving of Vector provides 18.2 g of sugars, which can cause rapid spikes in blood glucose and should be limited by people managing diabetes. The salt content is 0.95 g per 100 g, roughly half the average cereal salt level, but it still contributes to overall sodium intake and may be a concern for individuals with hypertension if consumed in large portions.

Is Vector suitable for vegan, gluten‑free, or keto diets?

No, Vector is not vegan because it contains honey, and it is not gluten‑free due to the presence of whole‑grain wheat. Its carbohydrate content is high (about 81.8 g per 100 g), making it unsuitable for keto diets that require very low carbohydrate intake.

Kellogg's • 400 g

VECTOR

Cereals And Potatoes

Product Insights

Vector is a Kellogg's fortified breakfast cereal that falls under the Cereals and potatoes group, specifically classified as a breakfast cereal. It carries a Nutri‑Score of C and is placed in the ultra‑processed NOVA 4 category, reflecting its refined grains, added sugars, and multiple food additives. While it offers a good protein content (10.2 g per 100 g) and dietary fiber (6.4 g), it also contains high sugar (18.2 g), moderate salt (0.95 g) and several additives, and it is not suitable for vegan or gluten‑free diets.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal387 kcal

Vitamin C46.2 mg

Vitamin B10.5 mg

Vitamin B20.5 mg

Vitamin B60.5 mg

Comparative Analysis

Compared with the average breakfast cereal, Vector contains about 30% more sugar (18.2 g vs 14.1 g per 100 g), roughly half the fat (4.4 g vs 9.0 g), similar protein (10.2 g vs 10.2 g), and about half the salt (0.95 g vs 1.77 g).

Ingredients

Rice, Whole grain wheat, Sugars (sugar, blackstrap molasses, corn syrup, honey, corn and barley malt extract), Soy protein concentrate, Vegetable oil, Whole grain oats, Rice flour, Salt, Soy protein, Natural flavour, Cinnamon, Baking soda, Mixed tocopherols (for freshness), Dicalcium phosphate, Ascorbic acid (vitamin C), DL-alpha-tocopheryl acetate (vitamin E), Niacinamide, Magnesium oxide, Iron, Zinc oxide, Biotin, D-calcium pantothenate, Vitamin A palmitate, Manganese sulfate monohydrate, Copper oxide, Pyridoxine hydrochloride (vitamin B6), Riboflavin, Thiamine hydrochloride, Potassium iodide, Folic acid, Cholecalciferol (vitamin D3)

84%

35%

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