Why is Whole Grain Cereal classified as ultra-processed (NOVA 4) and what specific additives does it contain?

Whole Grain Cereal is listed in NOVA group 3, reflecting a processed extruded product rather than an ultra‑processed one; it contains no declared additives, only whole‑grain wheat, cane sugar, barley malt extract, salt, and added vitamins and minerals.

How does the sugar and salt content in this product affect a diabetic or hypertensive diet?

With 3.8 g of sugars and 0.8 g of salt per 100 g, the cereal provides considerably lower carbohydrate spikes and sodium than typical breakfast cereals, making it a more suitable option for people managing diabetes or high blood pressure, though portion control remains important.

Is the gluten in Whole Grain Cereal a concern for people with celiac disease?

Yes. The cereal’s main ingredient is whole‑grain wheat, which contains gluten; therefore it is not safe for individuals with celiac disease or gluten intolerance.

Weetabix • 400 g

Whole Grain Cereal

Cereals And Potatoes

Product Insights

Whole Grain Cereal is a breakfast cereal made primarily from whole‑grain wheat and fortified with vitamins and minerals. It carries a Nutri‑Score of B, belongs to the “Cereals and potatoes”‑“Breakfast cereals” PNNS groups, and is classified in NOVA group 3, indicating a processed extruded product. The product is low in fat (1.9 g), sugars (3.8 g) and salt (0.8 g per 100 g, below average for the category, while providing a high fiber content (13.2 g) but does contain gluten, which may be problematic for celiac consumers.

Nutrient Levels

Traffic light indicators

Fat

low

Saturated Fat

low

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal340 kcal

Fat1.9 g

Saturated Fat0.4 g

Trans Fat0 g

Cholesterol0 mg

Comparative Analysis

Compared with the average breakfast cereal (14.1 g sugars, 9 g fat, 1.8 g salt per 100 g), Whole Grain Cereal contains only 3.8 g sugars, 1.9 g fat and 0.8 g salt, and delivers 13.2 g of fiber, well above the category’s 8.3 g average.

Ingredients

Whole grain wheat, Sugars (cane sugar, barley malt extract), Salt, Vitamins and minerals (thiamine mononitrate [vitamin B1], iron, niacinamide [vitamin B3])

84%

35%

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Frequently Asked Questions

Everything you need to know about Whole Grain Cereal.

Weetabix

400g