Why is Muesli Fruit, Nut & Seeds classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The product is labeled NOVA 4 because it includes added sugars, refined grain flours, artificial flavouring and several food‑type additives; the listed additives are antioxidant E320 (propyl gallate), preservative E307b and an artificial coconut flavour, all of which are typical of ultra‑processed foods.

How does the high sugar and moderate salt content of this muesli affect people with diabetes or hypertension?

At 21.8 g of sugar per 100 g, the cereal can cause rapid blood‑glucose spikes, making it unsuitable for tight diabetic control, while the 0.35 g of salt, although lower than many cereals, still contributes to daily sodium intake and may be a concern for individuals managing high blood pressure.

Based on its ingredient list, is this product suitable for vegan, keto, halal or gluten‑free diets?

The muesli is vegan because it contains no animal‑derived ingredients, but it is not gluten‑free due to wheat, not keto‑friendly because of 80 g of carbohydrates per 100 g, and it lacks halal certification, so it may not meet strict halal dietary requirements.

Kellogg's • 750 g

Muesli Fruit, Nut & Seeds

Cereals And Potatoes

Product Insights

Muesli Fruit, Nut & Seeds is a plant‑based breakfast cereal from Kellogg’s, classified under the Cereals and potatoes and Breakfast cereals groups. It carries a Nutri‑Score of C and falls into NOVA group 4, indicating an ultra‑processed product, yet it provides 6.4 g of fiber, 8.1 g of protein and 47.5 mg of iron per 100 g. The cereal also contains 21.8 g of sugars (including 12.5 g added), 0.35 g of salt, gluten, nuts, sulfite preservatives and additives E320 and E307b, which may be concerns for sugar‑sensitive, salt‑restricted or allergen‑aware consumers.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

low

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal955 kcal

Fat5.1 g

Saturated Fat0.9 g

Trans Fat0 g

Monounsaturated Fat2.3 g

Comparative Analysis

Compared with the average breakfast‑cereal, this muesli has considerably more sugar (21.8 g vs 14.2 g per 100 g), slightly less fat (5.1 g vs 9.1 g), lower salt (0.35 g vs 1.7 g) and a bit less fiber (6.4 g vs 8.3 g), placing it above the category average for sugar while lagging on fiber.

Ingredients

multigrain (66.4%) (wheat (24.6%), corn grits (15.7%) rice (10.1%), rolled barley (8 %), rolled oats (8%)), candied & dry fruits, nut & seed (21%) (candied papaya (6%), candied cranberry (4%), Raisins (4%), almonds (4%), pumpkin Seeds (3%), sugar. Cereal Extract, wheat bran, lodized Salt, vitamins, Flavour (Artificial (Coconut)), Minerals and Antioxidants (INS 320, INS 307b)

84%

35%

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